OOFOS Launches Retail Education Series at Outdoor Retailer

BOSTON, MA (January 16th, 2013) – OOFOS is launching an ongoing educational program at Outdoor Retailer that will help retailers embrace and sell the new category of “Recovery Footwear” with the launch of OOFOS YOOniversity.

“OOFOS YOOniversity is an educational program that will help retailers understand the emerging category of Recovery,” said Duncan Finigan of OOFOS.

The program will launch with a series of live sessions at Outdoor Retailer and continue on-line at www.oofos.com following the show.

Used to help athletes recover from their workouts, OOFOS can help dealers improve their bottom line as add-on sales to complement purchases made in other footwear categories including running, hiking and yoga.

OOFOS has recruited industry experts in the fields of technology, athletic performance, and retail strategy to speak on the brand’s behalf and bring awareness to the potential of the Recovery category.

Visit booth 32144 at Outdoor Retailer to attend the OOFOS YOOniveristy educational session. Sessions will take place on Wednesday, January 23rd at 2 PM and Thursday, January 24th, at 10 AM and 2 PM.

Engineered by four of the world’s leading footwear industry pros, OOFOS products deliver unparalleled cushioning and comfort. The OOfoam compound found in OOFOS footwear reduces shock and fatigue by absorbing 37% more body impact than EVA. OOFOS footwear is formulated to outlast the demands of normal wear and tear, support all arch types, is lightweight, does not mark, and does not absorb water.

Learn more about OOFOS footwear and OOfoam technology at www.oofos.com


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