Optic Nerve Debuts New 2011 Performance Eyewear

DENVER, CO. (September 14, 2010) – Optic Nerve, the Denver-based sport sunglass manufacturer, will introduce three new performance eyewear pieces at the 2010 Interbike Trade Expo in Las Vegas, NV next week. Designed with cyclists in mind, Optic Nerve’s new styles have an increased focus on anti-fogging, secure, durable fit, and wide-range variable light performance at an affordable price point.

Inspired by Optic Nerve’s Colorado roots, the new styles were designed to provide cyclists with high quality optical protection and sleek, aerodynamic styling at prices ranging from $49 to $79, giving riders the durability, performance and value they demand.

“When you are flying down the trail or a mountain pass, every design specification is critical,” says Tom Fox, an avid cyclist and VP of Product Design for Optic Nerve. “Cycling eyewear must fit securely and comfortably inside your helmet; your field of vision cannot be impaired by glare, wind, dust or sweat. We took all these factors into account when designing these new styles.”

Following are the new 2011 performance styles from Optic Nerve:

Thujone – A full coverage rimless, mono-lens design, the sunglass features a durable TR90 frame w/ 3x Triple injection adjustable bridge and 3x Triple injection adjustable temples for custom fitting/adjustment and durability. It includes 4 sets Interchangeable vented polycarbonate lenses for high impact performance in virtually any light conditions. This style offers full range coverage with unobstructed visibility while providing ample air circulation to eliminate fogging during intense exertion. Lifetime warranty. MSRP $79.00

NeuroToxin – A dual lens, rimless design created with full tilt performance in mind. Features include 3x triple injection Tactiliteâ„¢ Rubber Bridge and 3x triple injection Tactiliteâ„¢ adjustable temples for custom fit, adjustment and performance. The C&C vented polycarbonate lenses offer enhanced lens vent positioning for high impact protection, improved air circulation and efficient fog reduction under intense exertion. The style is offered with either PhotoMaticâ„¢ light sensing lenses, or 4 sets of interchangeable lenses for performance in virtually any light conditions. Lifetime warranty. MSRP $79.00

Nuance – This innovative style is built around a 7X4 TORIC rimless, mono-lens platform for enhanced ergonomics, broad range coverage and unobstructed visibility. The 3x triple injection temples make custom fitting and comfort super easy. Lifetime warranty. MSRP $49.00

To preview Optic Nerve’s new performance eyewear at the 2010 Interbike Expo; visit them at Booth # 1759. For more information, visit www.nerveusa.com or call (303) 462-0444.

About Optic Nerve and Mountain Shades
Based in Colorado’s mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit, www.nerveusa.com.
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