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Press Releases

Optic Nerve Goes Colorado to the Core with Athletes, Summer Events and

Optic Nerve debuts new PhotoGlare progressive-lens sunglasses and announces upcoming events, including HandleBar Primer - Your Tune Up for Bike to Work Week, 24 Hours of EROCK and Chequamegon Fat Tire Festival.

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DENVER, COLO. (May 5, 2008) – Timmy O’Neill, the “Urban Ape,” sweats and tightens his grip as he free-climbs an office building in Denver, the bright Colorado sun reflecting off the windows into his face.

A few hours away, mountain bike endurance racer Danielle Musto pushes for just a few more miles as she practices for a 24-hour ride in midday Michigan summer heat.

In the mountains, the COMotion mountain biking team bursts out of the shadow of trees onto a ledge overlooking the spectacular vista of Colorado’s Rocky Mountains, unfazed by the burst of glare.

While all of these athletes put in hours and days of grueling work training to reach their personal and team goals, they have one thing in common: The support of Optic Nerve, the Denver-based sunglasses company that is inspired in Colorado, admired everywhere. And because they have the support of Optic Nerve, they were some of the first athletes to test out the new PhotoGlareâ„¢ line of sunglasses, available now in specialty retailers around the country and at

With the help of their new PhotoGlareâ„¢ lenses, O’Neill can scale buildings, Musto can ride for days on end and COMotion can train in and out of the shade without worrying about the sun in their eyes.

“When you’re training for a big event, your gear should help you, not stand in your way,” said Tom Fox, vice president and product designer for Optic Nerve and Mountain Shades. “PhotoGlareâ„¢ is a perfect example of a technology that can help you achieve your training and competition goals without getting in the way. And like all Optic Nerve sunglasses, it is price conscious and comes with a lifetime guarantee so you can spend more on the rest of your gear.”

Born and raised in Colorado, Optic Nerve knows the meaning of being Colorado to the core for people who love to play hard and work hard. That’s why Optic Nerve’s state-of-the-art PhotoGlareâ„¢ technology has been tested on Vail’s back bowls, the Royal Gorge’s rapids and everywhere in between. This line combines glare-reducing polarized lenses with the progressive lens technology used in the PhotoMaticâ„¢ line to create a lens that automatically adjusts to variable light transmission while filtering out 99.9 percent of reflective glare.

Optic Nerve co-founders Fox and Bill Cotton grew up in Colorado where they pushed their gear to its limits skiing, snowboarding, mountain biking, hiking and more. So when they founded Optic Nerve, their mission was to create eyewear that can keep up with its wearer. Tested in Colorado’s mountain playground, Optic Nerve’s 2008 collection is back to the line’s roots with new styles and technologies that play as hard as you do.

The new styles, all with 100 percent UV protection, are available now in sporting good stores and other specialty retailers around the country. Optic Nerve continues to sell many of its popular styles at these locations as well. So where will Optic Nerve show up next? Keep an eye open for them at summer events like The HandleBar Primer – Your Tune-Up for Bike to Work Week on June 14, 24 Hours of EROCK and the Chequamegon Fat Tire Festival, just to name a few.

About Optic Nerve and Mountain Shades
Based in Colorado’s mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for nearly 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit,

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