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Optic Nerve To Sponsor the 2009 GoFast! 24 Hours of ERock

Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the presenting sponsor of the GoFast! 24 Hours of ERock mountain bike race for the second year.


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DENVER, CO. (May 12, 2009) – Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the presenting sponsor of the GoFast! 24 Hours of ERock mountain bike race for the second year. The 24-hour relay race is part of the 22nd annual Elephant Rock Cycling Festival held in Castle Rock, Colorado June 5-6.

“Supporting the GoFast! 24 Hours of ERock is not just a marketing and community outreach initiative for us,” said Tom Fox, Optic Nerve Co-Founder, Product Designer and avid cyclist. “Every year we test new products and technologies at this race in order to refine our upcoming collection to insure ultimate performance at this or any 24 hour mountain bike event.”

During the GoFast! 24 Hours of ERock, 100 teams and solo racers will race for 24 hours without stopping on an 8.25mile course in Douglas County’s Greenland Open Space.

Optic Nerve sunglasses offer cyclists and other outdoor enthusiasts high quality, performance oriented eyewear with a lifetime warranty at an affordable price. In addition to the GoFast! 24 Hours of ERock, Optic Nerve is also a proud sponsor of SORBA, IMBA and several top cyclists.

For more information on Optic Nerve, visit www.nerveusa.com. For information on the GoFast! 24 Hours of ERock or the Elephant Rock Cycling Festival, visit www.elephantrockride.com.

About Optic Nerve and Mountain Shades
Based in Colorado’s mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for nearly 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit, www.nerveusa.com.