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Denver, CO â€“ With its new Inversion lens technology for ski goggles, small, independent sports eyewear maker Optic Nerve is setting out to make big noise in the snow sports industry.
Debuting at the upcoming Outdoor and Snow Sports Industry trade shows later this month, the signature feature of the Inversion lens is a proprietary mirror coating sealed inside the double fog-free lens. Company President Bill Cotton is confident Inversion lens technology is unlike anything on the market:Â â€œThe optics are crisp, the lens color is deep and iridescent but what really separates it from the pack is the highly polished and smooth outer spherical lens that is virtually unscratchable.â€
To start with, the curvature of the Inversion lens mimics the curvature of the human eye, meaning skiers and snowboarders will have fantastic peripheral vision, precise optical clarity and high impact resistance.
Designed for excellence, lens construction features a new advanced blue light filter for optimal contrast on sunny days so even subtle changes in terrain are more visible.
Unlike other mirrored goggles which have mirror finishes on the outside of the lens, mirror coating of the Inversion is sealed within the lens so the outside lens has a superior hard coat to resist damage for branches while tree skiing and things that rub up against it in the gear bag.
A vacuum hydrophobic coating applied to the external lens surface repels water, oil, dust and smudges, which aids in cleaning and further enhances lens durability.
Inversion lens technology will be available exclusively in Optic Nerve’s top of the line Boreas interchangeable frame in time for the 2013/14 ski season. When conditions go from bluebird to graybird Optic Nerve’s easy lens release system allows for a quick change to the variable light lens that comes standard in the Boreas package. Anti-fog coating, helmet compatibility, contoured face foam for comfort, 100 percent UV protection and adherence to ASTM standards for light transmission and impact resistance comes standard in all Optic Nerve goggle frames. MSRP $119.
â€œWhen you pay upwards of $100 for snow sports goggles you want the lenses to be durable and never distort your vision at high speeds,â€ said Cotton, himself an avid snowboarder.Â â€œTrue to our company tradition, the Inversion lens offers state-of-the-art, high-performance technology and clear, long-lasting optics at a value-conscious price.â€
About Optic Nerve
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. See the Inversion lens technology at Outdoor Retailer Winter Market at the Salt Palace in Salt Lake City, Booth #34054 or the SIA SnowSports Show at the Denver Convention Center, Booth #3347 or surf the website.