OR Triple Threat: Beer, Salmon, and Prizes from Three Great Brands

Light & Motion, Alite Designs and Boreas (booth #39205) will serve up triple the fun at an afternoon happy hour at Outdoor Retailer on Friday, August 5th at 4:00 p.m. to benefit “Save Our Wild Salmon”. The event is aimed at bringing people together for fun, prizes, and to benefit a good cause. 

“Our commitment to the environment has to go beyond our business practices and green manufacturing to support projects that will sustain the balanced and beautiful wildness that is our playground” said Daniel Emerson, CEO of Light & Motion. T-shirt sales at OR and at the Happy Hour will go to “Save Our Wild Salmon”.

“Save Our Wild Salmon” is a nationwide coalition of conservation organizations, commercial and sports fishing associations, businesses, river groups, and taxpayer advocates working collectively to restore self-sustaining, abundant, and harvestable populations of wild salmon and steelhead to rivers, streams and oceans of the Pacific Salmon states. www.wildsalmon.org

Grand Prize Winner will receive:
• Alite Design’s Camp Set (Tent, Sleeping Bag, Chair and Utensil Set)
• Boreas’ Buttermilks Pack
• Light& Motion’s Solite 150 headlamp

About the Companies:

Alite Designs lives to inspire everyone, especially urban dwellers, to spend more time outside. From furniture to packs and accessories, we design smart, high-quality goods for day-to-day living and outdoor adventures alike. Alite’s 2012 collection represents this vision better than ever with our signature combination of utility, style, and an extra dose of fun. Alite is based in San Francisco, CA and practices ethical and sustainable manufacturing. www.alitedesigns.com

Boreas makes outdoor equipment you can use everyday: beautiful, practical, hardwearing stuff for passionate people with things to do. We believe the best gear is neither complicated nor expensive, that it should be as versatile as the person using it and that there’s no reason to compromise form for function. Boreas packs will be available this fall through outdoor specialty dealers and online at www.boreasgear.com

Light & Motion designs and builds adventure light systems to inspire limitless exploration from day into night. We are outdoor enthusiasts who tread lightly by designing and building our products locally in Monterey California. We have been recognized for our pioneering business practices and a smart footprint including the 2011 “Cool California Award” for greenhouse gas reductions, the 2008 “California Small Business of the Year” award, and W.R.A.P. award for reducing our waste stream 5 years in a row. www.lightandmotion.com


Alite Designs // Boreas // Light & Motion –  OR Booth #39205