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Press Releases

Outdoor Retailer Winter Market – Day 2

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2014 Outdoor Retailer Winter Market – Day 2

Day 1 at OR was full of surprises. We picked up great sponsorship opportunities with Lifestraw, Xeroshoes, and Typhoon Optics, we could only wait to see what Day 2 brought us. Boy, were we pleased

Sea to Summit


The day started with meetings. Big Meetings. After stopping by the Sea to Summit booth, they have agreed to continue their sponsorship with the North American Adventure Racing Series. Along with outfitting the team with their great line of waterproof bags and equipment, Sea to Summit will provide the race series with 90 pieces for the race prize purse.

Sea to Summitprides themselves in manufacturing a high level of innovative gear marketed for the growing band of outdoor enthusiasts all over the world. From quality sleeping bags to waterproof tablet cases, Sea to Summit covers all of your packing needs while you’re out adventuring.


The patented coil traction device gives you confidence to walk on pack snow and ice with ease. The idea came when an outdoor adventurer who was exploring the Himalayas encountered a seasoned Sherpa striding confidently across the slick, icy surface. Named after the sure-footed Tibetan Yak, YakTrax is proud to offer a wide array of ice traction device for your shoes in addition to winter accessories. 


YakTrax’s partnership with the North American Adventure Racing series includes an assortment of 100 peices for the 2014 series. We are also discussing the opportunity to shoot a commercial for them with our sister media company, Gnarly Crew Media!

Priceton Tec

The North American Adventure Racing Series welcomes back Princeton Tec as a sponsor for the 2014 series.American Adventure Sports and Princeton Tec have been working together for numerous years now. We continue to appreciate th


eir support in the Adventure Racing world and look forward to growing our partnership with this well-known company.


PrincetonTec has consulted great athletes, climbed mountains and traversed ponds testing and redesigning their product line for over 3 decades now. With a large array of lights, rangingfrom waterproof headlampsand flashlights to bike ligh

ts, Princeton Tec is the way to go for yourlighting needs. You canevenget custom colored headlamps, too!

Princeton Tec has agreed to outfit Team American Adventure Sports for the 2014 Race series as well as provide theNAARS with 90 assorted pieces to include in their race prize packages t

o be distributed to Primeand Prestige races in the series.


We are please to announce that Mammut will also be joining us again in the 2014 Race series. The popular climbing company has commited to sponsoring the team and the series with 90 pieces and 10 banners for the NAARS races.

The company has been in production for over 150 years. From a traditional rope company to a modern advanced company for the development, manufacture and sales of ropes, netting, belts, and equipment for mountaineering and outdoor pursuits. Around 50% of sales are attributable to clothing, however another important segment is climbing ropes, an area in which Mammut is by far the best-known supplier in the market.


Newly added to the growing list of great sponsors, American Adventure Sports is proud to announce NOCO as the official solar energy provider of the North American Adventure Racing Series. NOCO has committed to providing American Adventure Sports and Gnarly Crew Media with 5 XGS 

Chargers for filming the Maya Mountain Adventure Challenge this February, as well as supplying the NAARS with 15 pieces for prize packages

NOCO is a leading manufacturer of battery technology solutions for many businesses and government agencies around the world. NOCO is best known for creating NCP-2 for preventing battery corrosion on lead-acid batteries. For over 96 years, the NOCO brand name has been synonymous for quality, reliability and dependability. Our relentless pursuit for quality excellence is what separates NOCO from competitive brands.


American Adventure Sports gladly welcomes back Cablz as the official eye-wear retainer of the NAARS and AAS Events! The company has committed to providing product for the series prize packages. 

Cablz are made from coated surgical steel cable and a rubber end to fit on to a wide range of glasses shapes. The Zipz are design to be work extended at regular length or adjusted for a snug secure fit, making them great for under helmets, hoodies, or hat and running or kayaking. Cablz also produces a Flotz with is a detachable flotation device to be used on all Cablz products.

We look forward to growing our partnership with the company.

Day 2 was a huge success. Six great companies joined us on our journey to expand the world of Adventure Racing.

Posted by American Adventure Sports at 3:05 PM