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Orion Packs Names Treehouse Communications Agency of Record
Evergreen, Colo. – (Feb. 10, 2016) –Orion Packs, makers of backcountry packs specially designed to improve load stability and reduce fatigue, taps Treehouse Communications as brand communications agency of record.
As the popularity of hike-to-access, side country and backcountry snowsports grows, so does the demand for well-constructed packs with snow specific features. Orion Packs is rising to meet the needs of this growing consumer base with its new line of specialty packs.
Unlike other backpacks you carry rather than wear, Orion’s innovative design features a form fitting MonoBody™ chassis that wraps around the body. This ergonomic fit allows the pack to move freely with the wearer, stabilizing the load while lessening fatigue commonly associated with carrying a pack during high intensity, high performance activities. Each pack has a unique diagonal carry system that prevents boards and skis from awkwardly colliding with the head, legs and arms allowing for fast, unimpeded movement.
Orion’s line of ski and snowboard packs has been well received among backcountry and slackcountry riders, sled heads and those racing up the boot pack for the next line. Building on the success of its winter packs, the brand plans to expand beyond snowsports in 2016 with new packs for mountain biking, trail running and peak bagging. “As we get set to launch into the next phase of our business, we need a partner to tell our story and raise brand awareness beyond our core markets,” notes Mathew Callison, co-founder of Orion Packs. “Treehouse has the experience and relationships to guide us through this process and achieve success.”
Based in Durango, Colo., Treehouse Communications is a boutique brand communications firm specializing in the outdoor, snow sports, active fitness and travel markets. Treehouse will work to position Orion Packs as the choice for backcountry adventurers who value high performance, reliability and style. “We are thrilled to welcome Orion Packs to our family of innovative outdoor brands,” adds Theresa Blake, president with Treehouse Communications. “Orion is an authentic brand with a exceptional product line that sets it apart in a crowded marketplace, and we’re excited to tell that story.”
About Orion Packs
Based in the foothills of the Rocky Mountains, Orion Packs creates sleekly functional, performance-based packs that rise to meet the needs of outdoor adventurers. Launched in 2012, Orion’s design approach focuses on improving load stability and reducing strain associated with carrying skis or a board in the backcountry or on the boot pack. The brand’s proprietary MonoBody™ chassis wraps around the body for a form fitting, snug fit when hiking up hill or bombing down the mountain. In spring 2016, the brand will enter a new phase of product development with new packs designed for trail running, mountain biking and hiking. Each Orion pack is specially designed to meet sport-specific demands and is built to last. For more information please visit www.orionpacks.com.
About Treehouse Communications
Treehouse specializes in public relations, social media marketing, event planning and AdWords management to connect brands with key influencers in the outdoor world. Launched in 2011, Treehouse makes brand communications an energizing and profitable way for brands to engage target audiences, while remaining steadfast in our roots of fun, playful outdoor adventure. Treehouse has a proven track record for projects requiring strong interpersonal communication skills, self-motivation, dedication, teamwork, and creative problem solving to achieve results for a wide variety of clients. Visit www.treehousepr.com for more info.