Press Releases

ORTOVOX Selects Joel Anderson to Lead Northwest Sales Efforts

After its fourth consecutive year of double-digit turnover growth, the global leader in avalanche safety equipment and mountainwear looks to expand support and presence in new territories with Elevated Adventures LLC


LONGMONT, Colo. (September 22, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces a partnership with Elevated Adventures LLC, an agency led by Joel Anderson, to lead sales efforts in the Northwest. As ORTOVOX celebrates its fourth consecutive year of double-digit turnover sales growth in the US, Anderson’s extensive industry experience make him the ideal candidate to expand the brand’s sales territory to include Alaska, Washington, Oregon, Idaho and Montana as core states for future growth.

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“Joel Anderson brings a wealth of experience to the ORTOVOX team and we are thrilled to have him represent us as we work to elevate our brand presence in the Northwest,” says Tom Mason, U.S. brand manager for ORTOVOX. “If wintertime snowsport participation is anything like we’ve seen in the past three months of summer, ski touring is going to be huge. People are going to head to the backcountry more than ever in an attempt to get away from the crowds, and with so many top touring destinations located in the Northwest, it’s essential that we’re there to provide safety equipment and educational resources for those zones.”

Elevated Adventures LLC is a sales agency based in Hood River, Oregon that will manage strategic sales across the Northwest territory for ORTOVOX, focusing on avalanche safety equipment, backpacks and technical wool mountainwear. The agency is owned by Joel Anderson, whose extensive experience with brands like Under Armour, Rossignol Ski Company and The North Face—as well as in specialty retail with iconic snowsports shops like Sturtevant’s—made him the ideal partner for ORTOVOX.

“I’m super excited to have the opportunity to work with ORTOVOX as we kick off the winter season. I’ve been in the outdoor industry for most of my career and have witnessed first-hand just how quickly ORTOVOX has grown in the US over the past few years,” says Joel Anderson, lead northwest sales representative for ORTOVOX. “The priority ORTOVOX places on values—particularly as they relate to sustainability as well as avalanche safety and education—is something that really speaks to me about the brand, and I’m excited to keep the momentum going as we head into a busy winter season.

For more information about ORTOVOX, please contact Associate PR Account Manager Maria Brickman at maria.brickman@rygr.us .

About ORTOVOX

ORTOVOX is a four-season mountain brand headquartered in Germany known as an expert in avalanche safety equipment and wool apparel designed specifically for ski touring, freeriding, mountaineering, alpine climbing and alpine touring. Since its founding in 1980, ORTOVOX has stood for a sophisticated approach to protection and comfort in the mountains, characterized by the responsible treatment of people and nature. As pioneers in avalanche safety, ORTOVOX has played a key role in the development of emergency equipment and targeted training measures for mountain sports, with protection as the brand’s most important value. This protective ethos extends to include safe and fair working conditions for its employees, setting the highest standards of animal welfare on the brand’s Tasmanian merino farms and ensuring environmentally friendly manufacturing of its products. www.ortovox.com

Contact:
Maria Brickman
maria.brickman@rygr.us
970-236-1668 ext. 104