Outdoor Sports Marketing Adds New Territory to Agency's Smartwool Representation

OSM and Smartwool values align in new Florida territory.

Outdoor Sports Marketing (OSM), a sales agency focusing on the Outdoor, Footwear, Military, and Surf retail channels, begins representing Smartwool in all Florida markets effective immediately. The addition of Florida comes after a decade of successful, partnership-based sales and service by OSM in the Southeast Territory (MS, AL, GA, SC, NC, TN, VA).

“We are honored to represent Smartwool in Florida and expand our relationship with this industry-leading brand,” said Rion Smith, co-owner of Outdoor Sports Marketing and Vice President of the Friends of the Reedy River nonprofit. “Smartwool’s values mirror our agency goals for growth and partnerships. The addition of Florida further aligns us with our mission of creating positive, long-lasting relationships across all our brands and customers.”

OSM’s Florida sales are led by industry veteran and Territory Manager, Alyson Levy, who has grown her territory four consecutive years focusing on sustainable opportunities and superior service. Alyson brings two decades of business development experience to her expanded role with Smartwool, including sales of the brand for years in coastal MS and AL accounts.

“Aly’s dedication to her customers through compassionate and knowledgeable service has shown since day one,” said Nolan Davis, co-owner of Outdoor Sports Marketing and developer of RAVEN, a custom Outdoor Industry CRM and Reporting software for sales agencies. “Rion and I look forward to supporting Aly and her team as they drive customer engagement and adoption of the Smartwool brand.”

“The resources and expertise OSM brings to building brands and supporting retailers is best in class. We are thrilled to expand OSM’s territory to include Florida,” said Todd Givnish, Smartwool Sales Manager.

Smartwool representation in Florida is further bolstered by OSM’s in-house team consisting of Mackey Leitch (Business Manager), Sean Oakley (Sales Coordinator), Gaston Farmer (Training Specialist), and Will Pfister (Training Specialist).

A year-round showroom in Greenville SC facilitates Key Account showings, reinforces regional tradeshows, and cultivates OSM’s collaborative business environment.

To learn more about Outdoor Sports Marketing, Alyson Levy, and the agency’s efforts to grow, engage, and give back, visit