Osmo Nutrition To Launch “Awesome Orange” Organic Hydration Formula for Kids at the Summer Outdoor Retailer Show
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Active children require different concentrations of carbohydrates and electrolytes than adults; Exercise physiologist and sports nutrition scientist, Dr. Stacy Sims, brings a solution to the market
(Fairfax, CA – August 4th, 2014) – – OSMO Nutrition, creators of sports hydration and recovery products specifically optimized for male and female physiology and based on peer-reviewed science and fieldwork with athletes, will be debuting a hydration line developed specifically for active kids and future Olympians at the Summer Outdoor Retailer Show, to be held August 6th – 9th in Salt Lake City, Utah. Retailers, media and attendees are invited to sample product and learn more about Osmo Hydration for Kids.
So why formulate a specific Osmo hydration product for kids? Why not just dilute the adults’ product?
1) Sodium: Children need to ingest less sodium than adults due to less sweat sodium losses. The Kids formula contains a 100mg per serving compared to the 320mg per serving of the adult Osmo Active formula.
2) Potassium: Potassium is needed with sodium for fluid balance, skeletal and cardiac muscle function. The requirements for children here are also less than adults; 30mg potassium per serving in the kids formula vs 100mg potassium in the adults.
3) Carbohydrates/sugars and osmolality: To maintain an effective osmolality of ~200mOsm/L as well as to promote fluid uptake at the level of the intestines, the kids formula has been designed at a 1% carbohydrate solution comprised of glucose and sucrose.
4) Flavoring: Staying with the morals and ideals of Osmo, the Kids formula uses organic freeze-dried fruit for color and flavor, touched up by organic tangerine essence to “punch up” the flavor for kid’s palates. There are still no fillers or flow agents, or other ingredients that may cause hyperactivity.
“Being a scientist, and knowing the influences of hydration on health, I am very concerned about the impact severe dehydration has on children around the world,” said Dr. Stacy Sims, Co-Founder of Osmo Nutrition. “So when I became a Mom, my focus on performance hydration became a passion for finding the best hydration solution for my daughter and all children. I developed the Kids formula to meet the specific physiology and needs of sweaty and active kids of all ages be it for sports, for general thirst, as opposed to diluting juice or other sports drinks, and even as an electrolyte replacement for when our kids are ill. Osmo for Kids is great-tasting and made with organic fruit flavors, and contains no artificial colors, sugars, hidden ingredients or additives.”
ABOUT Osmo Nutrition
Osmo Nutrition produces the best sports hydration & recovery products based on sound, peer-reviewed science, fieldwork with athletes, and the pioneering work of our co-Founder Dr. Stacy Sims. Our philosophy is to use science and physiology to create unique products for men, women and children. Hydration in the bottle, food in the pocket. http://www.osmonutrition.com