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Press Releases

Osprey Packs and JAM Media Collective Collaborate on Social Media

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Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs that comfortably and efficiently carry gear, announced the expansion of its partnership with San Francisco, CA-based JAM Media Collective, a versatile and accomplished communications agency specializing in public relations, social media strategy and creative content for dynamic brands, to include social media services for Osprey in addition to JAM Media Collective’s current role as Osprey’s Public Relations Agency of Record.

“We’re excited to expand Osprey’s Social Media presence in 2014 by broadening the scope of our current partnership with JAM and we look forward to the benefits of having a singular agency dedicated to Osprey public relations and social media. Our collaboration with JAM Media Collective has been and continues to be very productive and rewarding,” said Gareth Martins, Director of Marketing at Osprey Packs. “We’re also incredibly appreciative to Emily Nuchols and her team at Undersolen Media for their fantastic efforts in developing Osprey’s social media strategy and connecting with Osprey fans these last four years.”

Heading up the Osprey Packs and JAM Collective Social Media team is Sara Murphy, a Communications Strategist at JAM Media Collective with over 8 years experience in outdoor, consumer and cause Marketing. “As an agency, JAM has been consistently creative, committed and successful. I’m looking forward to working with them in the arena of social media,” said Kelsy Woodson, Osprey Packs Events Coordinator and in-house social media lead.

“By making Osprey Packs their outdoor, travel and bicycling gear of choice, our fans across the globe engage with the Osprey brand every time they take our packs along on their adventures,” said Martins. “We value their loyalty and consider it a privilege to interact online with our 80,000 subscribers, fans and followers across digital platforms including Facebook, Twitter, Instagram, YouTube and the Osprey blog.”

About Osprey Packs

Independent, celebrating its 40th anniversary in 2014, and still anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. The collection includes packs and bags designed to help adventurers enjoy their outdoor, biking and travel pursuits.

The location of company headquarters in Cortez, Colorado, near the rugged San Juan Mountains on the edge of desert canyon country, provides a constant inspiration and a superb testing ground for Osprey products. Osprey also maintains a product development office in Ho Chi Minh City, Vietnam, near the factories where they manufacture their products, ensuring face-to-face relationships and transparency with their suppliers. In 2009, Osprey opened a design office in Mill Valley, California, a hub of design talent and the birthplace of mountain biking. All three of these offices play a crucial role in creating Osprey gear that lasts a lifetime.

To celebrate its 35th anniversary in 2009, Osprey launched the All Mighty Guarantee, an enhancement of a lifetime warranty that was already one of the most robust in the industry. Free of charge, the company will repair any damage or defect in its product – whether it was purchased in 1974 or yesterday. Every Osprey product reflects the company’s commitment to protect the wild places its customers love to explore. For more information, visit

About JAM Media Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Media Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Media Collective has evolved into a versatile and accomplished boutique public relations & media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, KEEN Inc., Icebreaker, Yakima Products, Inc., Snow Peak and Moving Comfort.