Outdoor Channel Announces Acquisition of Winnercomm Inc.

TEMECULA, Calif., Jan. 12 — Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) today announced the acquisition of Winnercomm Inc., a leading independent sports production, program development, marketing services and sales representation company. Terms of the transaction were not disclosed.



“The acquisition of Winnercomm offers multiple benefits for Outdoor Channel,” said Roger L. Werner, President and CEO of Outdoor Channel. “We will strengthen our ability to develop compelling outdoor content in an efficient manner, gain access to additional sponsorship sales capabilities, and add a rapidly growing asset in the Skycam and Cablecam systems. Outdoor Channel and Winnercomm have a history of successful collaboration on-air and on the web. We look forward to capitalizing on Winnercomm’s extensive capabilities as we build upon our category leadership position across multiple distribution platforms.”

Winnercomm’s core capabilities include TV and remote/live production, broadcast and corporate design services, interactive design and related services, cable and other marketing services, and sports sales. Winnercomm supplies over 1,000 hours of programming annually to 14 national television networks including outdoor programs such as “Under Wild Skies”, which aired on ESPN over the past 14 years, “Driven to Hunt” and “The World’s Greatest Fishing Show”, both of which currently air on ESPN. Winnercomm also possesses one of the fastest-growing interactive, marketing services and marketing consulting businesses in the Mid-West region. The Company helps create engaged fans for television networks and other businesses through packaging and delivering interesting and useful content in new and different ways, and creating unique opportunities for marketers to relate to and engage customers and prospects across multiple communications platforms. Winnercomm and its employees have earned 13 Emmy Awards, and the Company is based in Tulsa, Oklahoma.

The patented Skycam and Cablecam systems center around a sophisticated, computer controlled cable suspension system that supports, stabilizes and allows for three dimensional movement of a camera to provide overhead video capture of major events. The use of aerial cameras has significantly changed live event sports production, most notably college and professional football. Skycam and Cablecam’s clients are among the biggest names in network and cable television.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV. The national network offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. Outdoor Channel can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband website. For more information about the company or Outdoor Channel, please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 29.5 million cable and satellite subscribers for December 2008. Please note that this estimate regarding Outdoor Channel’s subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.