Outdoor Industry Companies Host Fundraisers to Support the Outdoor Industries Women’s Coalition at Outdoor Retailer Summer Market

FOR IMMEDIATE RELEASE

Contact:

Toni Carey
Brand Director
Outdoor Industries Women’s Coalition
tcarey@oiwc.org
(201) 323-4360

Outdoor Industry Companies Host Fundraisers to Support the
Outdoor Industries Women’s Coalition at Outdoor Retailer Summer Market

BOULDER, Colo., July 26, 2016 – Eight outdoor and running industry companies are coming together to raise funds for the Outdoor Industries Women’s Coalition (OIWC), the only organization focused on the inclusion of women in the outdoors from participant to CEO, during the 2016 Outdoor Retailer Summer Market. Brooks, Cascade Designs, Chaco, Hydro Flask, La Sportiva, Lucy, Mountain Khakis, and SmartWool.

“We’re excited that these corporate partners have selected OIWC as the beneficiary of their Outdoor Retailer fundraisers,” said Deanne Buck, executive director of OIWC. “Their support is invaluable in advancing women’s leadership in the active-outdoor industries.”

Product fundraisers and happy hours are scheduled at various times throughout the show and include the following:

Brooks
Day 1: Wednesday, August. 3
4 p.m – 6 p.m.
Booth #: 36197
Purchase Brooks’ Medalist Chariot from its Heritage footwear line for $45.

SmartWool
Day 1: Wednesday, August. 3
4 p.m – 6 p.m.
Booth #: 32101
Purchase SmartWool running socks ($10) and a pint glass ($10).

Chaco
Day 1 – 3: Wednesday, August. 3 – Friday, August 5
All day
Booth #: 32136
Get Chaco Flips for men and women for $20.

Lucy Activewear
Day 1 – 3: Wednesday, August. 3 – Friday, August 5
All day
Booth #: PV2051
Get deals at Lucy’s sample sale.

Mountain Khakis
Day 1 – 3: Wednesday, August. 3 – Friday, August 5
All day
Booth #: 18009
Shop Shirts for guys and gals customized with your name/nickname for $25.

Cascade Designs
Day 1 – 3: Wednesday, August. 3 – Friday, August 5
2 p.m. – 5:30 p.m. each day
Booth #: 26015
Get daily deals at Cascade Designs.

Hydro Flask
Day 2: Thursday, August 4
4:30 p.m. – 6: 30 p.m.
Get Hydro Flask’s new 22 oz. tumbler with a root beer or stout ice cream float for a requested donation of $10 – $15.

La Sportiva
Day 3: Friday, August 5
4:30 p.m. – 6 p.m.
Enjoy free beer and drop off your business card for a chance to win a hiking or running kit.

All proceeds will benefit OIWC and its mission to enhance workplace diversity. Most deals are cash only and events are subject to change. Visit www.oiwc.org for updates and new events.

About Outdoor Industries Women’s Coalition (OIWC)
The Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. Learn more at oiwc.org.

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