Outdoor Industry Leaders Team Up to Make Impact in Portland Community

For more information contact:

I Ling Thompson, Outdoor Industry Association, 303.327.3531

Leslie Grundy, The Timberland Company, 603.773.1511

Outdoor Industry Leaders Team Up to Make Impact in Portland Community

OIA Rendezvous Timberland Service Project Partners with Five Local Organizations to

Tackle Much-Needed Community Projects

Boulder, CO – July 7, 2011 – Outdoor Industry Association (OIA) and The Timberland Company today announced that they will be teaming up to assist five local organizations for the OIA Rendezvous Timberland Service Project at the annual OIA Rendezvous® conference in Portland, OR on October 6, 2011. The organizations to benefit from the Rendezvous Timberland Service Project this year include: Forest Park Conservancy; Wapato Access Greenway; Portland Children’s Museum; Audubon Society of Portland and Portland Parks and Recreation. The premier executive leadership and learning conference for the outdoor industry, OIA Rendezvous draws hundreds of leaders from outdoor from companies around the country. After a full day and a half of conference sessions, a host of service efforts await leaders from companies such as Timberland, Patagonia, KEEN, Merrell, Leatherman, Mountain Hardwear, Yakima, JanSport and dozens of others. Through the Rendezvous Timberland Service Project, Rendezvous volunteers will tackle a wide range of hands-on projects, such as trail repair, bridge work, invasive weed removal, graveling and painting.

“At Timberland, community engagement and outdoor stewardship are at the heart of who we are as a brand and who we are as people,” said Mark Bryden, vice president and general manager of North America for The Timberland Company. “I know these values are shared by many in the outdoor industry, which is what makes the Rendezvous service project such a powerful event. We are honored to continue to be a part of this endeavor, and look forward to working with the community of Portland to help enhance some of their most treasured outdoor assets.”



One of the industry’s most recognized brands, and long known for its commitment to community and the environment, Timberland has sponsored the OIA Rendezvous Service Project for the past 13 years.



“The Rendezvous Timberland Service Project is a unique opportunity for the passionate leaders of the outdoor industry to give back to and energize the local outdoor-involved community,” commented Frank Hugelmeyer, president and CEO of Rendezvous conference creator Outdoor Industry Association. “The five local organizations represent the outdoor culture embraced by the city of Portland. We’d like to extend a special thank you to the Portland Development Commission for helping us select our partners for the projects this year.”

Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 1,200 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA provides industry defining resources and support in government/legislative affairs, market and social research, business‐to-business services and youth outreach initiatives. Ongoing education opportunities and strategic business workshops provided by OIA include the annual Rendezvous®, Outdoor University® sessions, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information about OIA go to outdoorindustry.org or call 303.444.3353.



Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit timberland.com.