Outdoor Participation and Climate Change Headline Outdoor Industry’s Focus at 2020 Outdoor + Snow Show
Will Release Eye Opening Report on Americans’ Outdoor Participation & Introduce Climate Action Corps
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Denver, CO – Outdoor Industry Association is focused on outdoor participation and climate change during the 2020 Outdoor + Snow Show with two key announcements and discussions on issues with direct impact to the outdoor recreation industry and economy. OIA invites credentialed media to the following informative sessions. Reporters interested in interviews with any of the panel experts or OIA staff should contact Cody Wertz at 303-518-2112 or cody@freestone-strategies.com.
Outdoor Participation Report Announcement:
Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), will release the latest Outdoor Participation Report during an OIA Industry Lunch panel, titled: Is America becoming an indoor nation?
WHAT: Outdoor Foundation launch of 2019 Outdoor Participation Report and discussion with outdoor recreation, health experts
WHO: Lise Aangeenbrug, Outdoor Foundation
Jeff Bellow, Blue Cross Blue Shield
Aaron Reuben, Duke University
Shanelle Smith Whigham, Trust for Public Land
Ben Steele, REI
WHEN: 12:00 – 1:30 pm, Wednesday, January 29, 2020
WHERE: MR 406, Colorado Convention Center
Introduction of the Climate Action Corps:
OIA will announce the Climate Action Corps, a program that will enable any brand, manufacturer or supplier — regardless of size or internal resources — to take a real, immediate, proactive and individualized approach to shrinking its own greenhouse gas footprint. This will be the industry’s most collaborative model for alignment, action and accountability to achieve emission reductions in accordance with IPCC guidelines.
WHAT: Introduction and Overview of Climate Action Corps
WHO: Amy Horton, Outdoor Industry Association;
Matt Thurston, REI;
Jonathan Cedar, BioLite;
Cam Brensinger, NEMO Equipment
Deborah Williams, Outdoor Industry Association (moderator)
WHEN: 12:00 – 1:30pm, Thursday, January 30, 2020
WHERE: MR 406, Colorado Convention Center
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About Outdoor Foundation
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.
Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.
