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Outdoor Research Signs With Brandwise For Sales Technology Suite

Revolutionary Tools to Improve Sales Efficiences, Analytics and Improve Buying Process

Lakewood, CO – Brandwise Inc., a leading technology innovator well known in many industries for its sales-related software solutions, has announced an agreement with Outdoor Research (OR), a manufacturer of functional solutions for human powered adventure. Brandwise will implement a suite of its cutting edge technology including Visual Merchandiser, OrderPad and SalesOptimizer. This suite of integrated programs represents a complete business solution tailored to their needs and encompasses on-site order capture, online e-Commerce, and online business intelligence with comprehensive analytic capabilities that will enable Outdoor Research to take its entire sales process to the next level.

“Outdoor Research strives to be a brand that really partners with our sales representatives,” says Alex Kutches, VP of Sales and Marketing for Outdoor Research.” To better serve their needs, we were looking for tools to streamline and simplify the order writing process, and to provide timelier reporting. We chose Brandwise for its complete software solution which enables retailers to select the right merchandise for their store, sales reps to generate and approve an order, and OR to gain access to analytics both in season as well as in the preseason. We are excited to integrate their software into our processes.”

“We’re looking forward to working with Outdoor Research,” says Todd Litzman, President of Brandwise. “Our Visual Merchandiser technology allows them to speed up the sales process and improve the buying experience for their dealer customers through better merchandising and also brings green efficiencies by enabling them to rely less on printed materials. Our Sales Optimizer also brings multiple efficiencies and places valuable information and tools in the hands of their reps and customer service team members so they can better serve their retailers.

For more information about Outdoor Research, call 888-467-4327 or visit For more information about Brandwise, call 877-435-3225 or visit

About Outdoor Research: Based in Seattle WA, Outdoor Research designs and manufactures functional solutions for human powered adventure. Outdoor Research offers technically innovative and superior Apparel, Headwear, Handwear, Gaiters, Storage and Shelter Systems. Product testing and high-quality construction is backed up with OR’s Infinite Guarantee®. In 2005, OR became the North American distributor for Exped, an innovative Swiss company with many “new classics” in its line. Outdoor Research enthusiastically supports the outstanding conservation, access, and educational efforts of a variety of organizations and encourages our customers to do the same.

About Brandwise: Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries. The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship Management (CRM to enhance the coordination and communication of information between manufacturers and their sales channel). Brandwise is also debuting an e-Commerce component to their product offering call bwconnect.

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