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Press Releases

Outdoor Retailer Shifts Summer Market Dates to First Week in August

New August 2-6, 2010 show dates approved by industry associations, members and independent research

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San Juan Capistrano, Calif. – Oct. 8, 2009 – Outdoor Retailer today announced the 2010 Summer Market Open Air Demo will take place on Monday August 2, followed by the Summer Market Expo which will run Tuesday through Friday, August 3-6.

The decision to move the Summer Market show dates follows several months of research, feedback and collaboration with industry members and associations.

“The purpose of Outdoor Retailer continues to be to provide the best possible show experience, serving the diverse business needs of the outdoor recreation industry,” said Kenji Haroutunian, Outdoor Retailer show director. “We’re confident the new dates will provide balanced timing for retailers, large and small, who are managing tight inventories in peak season with vendors finalizing pre-season orders.”

Outdoor Retailer independent research conducted in January 2009 (see complete survey summary and results here) confirmed that late July through mid-August was the most agreed upon time window by all respondents for holding the Summer Market show.

Conversations about show dates leading up to and through the 2009 summer show prompted an additional research initiative to further vet the subject. During this survey, exhibitors and attendees selected the first week in August as the most agreed upon time for the Summer Market show.

Following the decision to alter the dates, Outdoor Retailer received the official endorsement and support of the Outdoor Industry Association along with positive feedback from exhibitors and attendees, alike.

Lodging already secured for the 2010 show through The Housing Connection, Outdoor Retailer’s official housing partner, will be automatically updated to reflect the new show dates. Communications and confirmations about those changes will be forthcoming from The Utah Housing Connection.

Show participants who would like to book housing for the show may do so beginning November 16, 2009 using this link or by calling 800.572.9707

For more information about exhibiting at or attending the Outdoor Retailer show, please visit

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer ( gathers approximately 20,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the All Mountain Demo at the Snowbasin Ski Resort January 20, 2010 followed by the Outdoor Retailer Winter Market, January 21-24, 2010 at the Salt Palace Convention Center in Salt Lake City.

The next Outdoor Retailer Summer Market, will begin with Open Air Demo to be tentatively held at Jordanelle Reservoir on Monday August 2, 2010, followed by the indoor portion of the show at the Salt Palace Convention Center in Salt Lake City, August 3-6.

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Media Contacts
Chip Smith, 801.523.3730 (wk), 801.597.7515 (cell), or
Maura Lansford, 801.523.3730 (wk), 817.929.8123 (cell),