Press Releases

Outdoor Retailer to Host Inaugural Avalaunch Winter Market Awards

Inaugural Avalaunch Winter Market Awards, presented by Outdoor Retailer, will take place during OR Winter Market in Salt Lake City this month. Nominations due by this Friday. Final voting begins January 10.

Outdoor Retailer to Host Inaugural Avalaunch Winter Market Awards

Nominations accepted until January 6, with final voting beginning January 10

SAN JUAN CAPISTRANO, Calif. – January 4, 2012 – Created to honor those who have broken new ground in the snowsports industry, Avalaunch and Outdoor Retailer announce the inaugural Avalaunch Winter Market Awards. Honorees will be selected for five categories: Ambassador, New Product, Safety Product, Avalanche Educator and Overall Company.

The nomination process is open until end-of-day Friday, January 6 on To determine the award winners, the top five nominees will be indentified and voting for finalists will begin online January 10. Voting will also take place in the Avalaunch Booth in the Snowsports Zone during OR Winter Market. Award winners will be announced during a special ceremony in the Zone Sunday, January 22 at 2:30 p.m.

About Avalaunch

Avalaunch is a touring social and environmental festival celebrating live music, fashion & film while providing backcountry education, avalanche safety awareness, and environmental stewardship within the snowriding community.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 30 years of successful events, Outdoor Retailer ( gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at Outdoor Retailer Winter Market 2012, which will bring the best of winter product offerings to Salt Lake City, Utah at the All Mountain Demo on January 18, and the trade show from January 19-22.

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For Avalaunch: Tate Chamberlin, o: 406.586.2343, c: 406.579.1256,

For Outdoor Retailer: Maura Lansford, SOAR Communications, o: 801.656.0472 x2, c: 817.929.8123,