Outdoor Retailer Winter Market Kicks Off with All Mountain Demo

FOR IMMEDIATE RELEASE

Outdoor Retailer Winter Market Kicks Off with All Mountain Demo

Bi-annual trade show continues today at the Salt Palace in downtown Salt Lake City

SALT LAKE CITY, Utah – January 20, 2011 – The outdoor recreation industry’s flagship trade show continues today in downtown Salt Lake City a day after retailers tested the latest and greatest in winter gear at the Outdoor Retailer All Mountain Demo at Solitude Ski Resort.

The annual All Mountain Demo, which featured more than 40 exhibitors, offered retailers a chance to put skis, snowboards, apparel and other snow sports equipment through the paces on nearly a foot of new snow at Solitude Ski Resort in Big Cottonwood Canyon.

Most of the snow sport spectrum was covered as industry heavyweights like Atlas Snowshoes, Black Diamond Equipment, Columbia Sportswear and K2 Skis outfitted excited testers alongside backcountry specialists like Dynafit, G3 and Garmont. The event wasn’t limited to just skis and boots; optics-maker Native supplied goggles and French snow bike maker SnowScoot sent retailers on what they call “BMX on snow” bikes for quick carves through the expo area’s thick crowd.

More than 2,000 retailers and exhibitors participated in the event at its new location just 30 minutes outside of Salt Lake City in the Wasatch Mountains. In addition to product demo opportunities, retailers also participated in snowshoe races, prize drawings and free lift tickets.

“We got blessed with some fresh powder up here today and it’s been great. There was a ton of excitement around the snowshoe race and we got to enjoy this great venue here at Solitude.” Brett Kent, Columbia Sportswear Rocky Mountain Region Sales Representative

“Seeing the new products is always fun. Every year you get to come here and see which direction the industry is going.” Karl Andersson, Oregon Mountain Community

“We’ve been incredibly busy and have had a lot of dealers and other people trying out our new snowshoes. It’s the perfect opening for a show, everyone gets enthused having a chance to get out on the snow today.” Van Brinkerhoff, K2 Outdoor National Sales Manager

“Today has been great, the people are great, everyone is so friendly and it’s great to see them all. Just seeing all the familiar faces, the one time of year that everybody’s together, is fun. It’s people and products­­­­.” Deanpaul Russell, The Desert Rat, Utah

“We’re excited to be back at Outdoor Retailer after a year away and excited for what the next four days are going to bring. We’re happy to be out here today and have the opportunity to show off some of our new skis for 2011.” Scott Duer, Genuine Guide Gear (G3) Global Sales Manager

The four-day indoor portion of the trade show begins today at 9 a.m. at the Salt Palace Convention Center and runs through Sunday, January 20.

For photos from the OR All Mountain Demo, go to www.facebook.com/outdoorretailer. For continued coverage of OR Winter Market, go to www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. To see future dates for both shows, click here.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com

Alex Strickland, SOAR Communications, 801.656.0472 x3(wk) / 801.742.1414(cell), astrickland@soarcomm.com