Press Releases

Outdoor Retailer Winter Market Mobile App Available for Download

Outdoor Retailer Winter Market Mobile App Available for Download

Outdoor Retailer Winter Market Mobile App Available for Download

SAN JUAN CAPISTRANO, Calif. – December 13, 2010 – Following enthusiastic support of its Summer Market mobile application, Outdoor Retailer (OR) today released the “OR Winter Market” mobile app for its January 2011 show. The mobile app gives attendees a convenient and comprehensive way to navigate OR Winter Market 2011 features before, during and after the show.

The new Winter Market mobile app offers several updated features including an interactive floor map complete with GPS technology. As attendees make their way around the various OR venues for workshops, events and appointments, the GPS-enabled map helps them locate where they are in real time, so they can then find where they want to go.

Other new features for the Winter Market app allow attendees to:

* Follow industry updates with news RSS feeds

* Save and share pictures of show experiences

* Link to colleagues with the “Friends” feature

* Rate and comment on attended sessions

* Get the pulse on Salt Lake regional happenings, dining, recreation and entertainment options (many at discounted pricing)

Returning features include an interactive exhibitor list, event listings/schedule management integrated with OR’s website Planner Tool, brand videos, real-time show alerts, exhibitor and product searches and live feeds of show-related Tweets.

The OR Winter Market mobile app is available free to registered show attendees as a native application, operating without Internet connectivity or a continual cell phone signal, for iPhone, iPod Touch, iPad, Blackberry and Google Android devices. When momentary access to Internet and/or brief cell signal is available, updates to the app will be made automatically.

To download the Winter Market app, go to the Mobile App Information page on for the device-specific links.

iPhone, iPod Touch and iPad users can also download the app via iTunes by searching for “OR Winter Market.”

The URLs for Blackberry and Google Android phones will sense the device being used and automatically download the appropriate version of OR Winter Market.

Attendees with PDAs not listed above or mobile phones that have Internet access should visit the OR Mobile App Information page from their mobile device for the link that will give them access to the exhibitor list and OR Show Planner through the Internet.

Exhibitors interested in sponsorship opportunities with the OR Winter Market app should contact their Outdoor Retailer account executive.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Winter Market, which will bring the best of winter product offerings to Salt Lake City at the All Mountain Demo from January 19, 2011 and the trade show from January 20-23, 2011.

# # #


Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell),

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell),