Press Releases

Outdoor Retailer Winter Market Project OR Design Brief Revealed

Project OR Student Designers Challenged to Design and Construct Waterproof, Insulated Climbing Pant

Media Brief

Project OR Student Designers Challenged to Design and

Construct Waterproof, Insulated Climbing Pant

SAN JUAN CAPISTRANO, Calif. and SALT LAKE CITY- January 20, 2011 – As part of Project OR, Outdoor Retailer today charged six design students with designing and constructing a woman’s insulated, climbing pant. The design brief announcement kicked off the 48-hour concept-to-prototype student design competition held in conjunction with and filmed live at the Outdoor Retailer Winter Market trade show.

The winning design will be a highly functional and durable pant that is both waterproof and insulated. A woman’s fit-pant with full range of motion is needed to provide comfort and warmth during the fictional client’s long days of ice climbing and guiding. The student designers have also been challenged to include convenient restroom accessibility.

As always, contestants must consider the garment’s full life cycle, its care requirements and how to incorporate repurposed materials. In the final stages of the competition, designers will identify and justify design for their pant’s components and features.

The student designers will now begin sketching and creating concept boards for the judges to review at 2:00 p.m. in booth #37201 (co-located with the Design Center).

For more information about Project OR, the competitor’s bios, or to view episodes of the reality-competition series, please visit the Project OR Web page.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. To see future dates for both shows, click here.

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Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell),

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell),