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October 11th through the 14th, Outdoor Sports Marketing led a group of over 70 of the best Outdoor Specialty Retailers and Vendors on adventures through the woods and waterways of Pisgah National Forest. The 2011 OSM Invitational brought together retailers and vendors to collaborate on best practices, sales training, and future product innovations.
Built from the vision of Rion Smith and Nolan Davis, the OSM Invitational included several days of kayaking, stand-up paddle boarding, mountain biking, road biking, hiking, climbing, and fly fishing. Attendees received all their gear courtesy of OSM’s generous Vendor partners and local outfitters. Through passionate participation, retailers gained critical product knowledge and end user credibility to drive sales at their stores.
OSM enlisted the services of Tony Tanner from The Mann Group to present an engaging and useful sales training seminar discussing the topic of â€œPutting the â€˜Specialty’ back into Specialty Retail.â€ Coupled with rep clinics, campfire roundtables, delicious food, and craft brews, the Invitational molded fun and training in an action packed week.
Rion was thrilled with the success of the 5th OSM Invitational. â€œThe Invitational was a wonderful opportunity for our Southeast dealers to get together and have fun, remember why we are in this industry, and gain valuable tools to take back to their customers.â€
Nolan appreciated the investment retailers made to attend. â€œWe cannot thank our dealers enough for supporting this event. The investment of their time and personnel was inspiring and reinvigorating for the OSM team and our vendors.â€
Katherine â€œKCâ€ Corbett worked tirelessly to ensure retailers and vendors were able to maximize their time together. KC, OSM’s Clinic Specialist, Brand Champion, and Events Coordinator, secured vendor donations, organized each activity, and brought an incredible amount of knowledge and excitement to the Invitational.
Check out pictures and recaps of each event on our website and Facebook page. New pictures will be posted daily this week on www.outdoorsportsmarketing.com and www.facebook.com/OutdoorSportsMarketing.
A huge thank you also goes out to our Vendor Partners: Cascade Designs, Vasque, Osprey, SmartWool, Serengeti, Bolle, Astral, and prAna. Generous industry friends and supporters include Confluence Watersports, Nash SUPs, Girls at Play, Magellan, National Geographic, and Blue Ridge Outdoors.
From Great Outdoor Provision Co, â€œI had a fantastic four days with you all. You put on an amazing retreat with phenomenal people. I can’t wait to go back into our shop and share the excitement. Thanks for being who you are and doing what you do!â€
From the River Runner Outdoor Center, â€œMany thanks to you and the entire OSM team for an amazing event! I enjoyed everything â€“ paddling, presentations, great food, chatting with folks â€“ a little rain did not deter us from having a great experience in Pisgah National Forestâ€¦Thank you for organizing such a great staff training outing â€“ you guys are just first class all the way!â€
From Get Outdoors, â€œWhat a great couple of days. The hike to the top of Looking Glass Rock was incredible! What a view! Thanks to all the hard work on the part of OSM putting on a spectacular event. This was an experience I will carry with me for a long time to come.â€
Outdoor Sports Marketing strives to create positive long lasting relationships between retailers and manufacturers ensuring mutual profitability through energetic sales, service and marketing of quality innovative outdoor products. Learn more at www.outdoorsportsmarketing.com and www.facebook.com/OutdoorSportsMarketing.