OutDry® Appoints Backbone Media to Manage Public Relations
OutDry, maker of a patented laminate membrane technology for waterproof, windproof and breathable gloves and footwear, appoints Backbone Media to oversee its U.S. media communications.
Get access to everything we publish when you sign up for Outside+.
December 18, 2008 (Busto Arsizio, Italy) â€“ OutDry, maker of a patented laminate membrane technology for waterproof, windproof and breathable gloves and footwear, appoints Backbone Media to oversee its U.S. media communications.
OutDry uses a three-dimensional laminating process to adhere a waterproof, windproof, and breathable membrane to the inside of the outer most layer of shoes, boots and gloves. Unlike other waterproof liners or booties that leave a gap for moisture to seep in, OutDry’s technology permanently bonds to the shoe or glove creating flawless fit with no folds, seams or seam-sealing tape. The system creates a more waterproof finished product, reduces â€œwet weightâ€ and improves comfort and dexterity. OutDry also keeps a healthy environment as a top priority using recyclable, non-toxic materials and is PTFE-free.
â€œAs we continue to grow our partnership with footwear and glove brands in the United States, Backbone Media will be instrumental in helping foster a strong brand recognition,â€ says Luca Morlacchi, co-founder of OutDry. â€œWe are looking forward to utilizing Backbone Media’s expertise in the outdoor industry to push OutDry technology into new directions.â€
OutDry has partnered with Mountain Hardwear to provide the waterproofing technology for a full complement of its Fall 2009 gloves. OutDry technology will also be featured in selected Kamik boots and Lafuma footwear.
â€œBackbone Media is energized to work with OutDry because its technology and application raises the bar in terms of performance and we see huge potential for the brand. Their environmentally friendly approach and unique process are a step up for waterproof breathable footwear and gloves,â€ says Nate Simmons of Backbone Media.
About OutDry: With a great passion for the innovation in membrane lamination technology, OutDry is dedicated to making products dryer, lighter and more comfortable for all outdoor enthusiasts. OutDry is utilized by many European outdoor/sport companies such as Lafuma, Trezeta, Gronell and Hugo Boss, Mountain Hardwear and Kamik in America, Mont-Bell, Descente and Bridgestone in Japan. The company is based in North of Italy and has an operative branch in China. For more information on OutDry, please visit www.outdry.com.