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Press Releases

Outlast Demonstrates Versatility of Technology

The same Outlast® technology found in many of your favorite Outdoor brands is now on a beverage label! The Outlast® Cold WrapTM label keeps beverages colder, longer. The Cold WrapTM debuts this summer with brand partner, Coors Brewing Company.

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Boulder, CO. – May 16, 2006 – Outlast Technologies, Inc. and Smyth Companies, Inc. announce the introduction of an innovative new temperature-buffering label, the Cold WrapTM.

In collaboration with Minnesota-based Smyth Companies, Outlast has developed a label that deflects heat from your hand to keep beverages colder, longer. Outlast and Smyth have filed a patent application together for beer labels. The Cold WrapTM label, incorporating the temperature-buffering benefits of Outlast® technology, is market-ready and will begin appearing on glass bottles this summer with brand partner, Coors Brewing Company.

The label is a 360-degree premium wrap with a tactile finish. The backside of the label is coated with Outlast® technology to create a barrier between the container and your warm hand. In essence, the label acts like a koozie to protect the beverage inside the container, so your beverage stays cold. The label is composed of Outlast® material and a lamination of clear polyester to metallized polyester. The labels are finished and shipped to Smyth’s bottle labeling facility in Golden, Colorado where they are applied with B & H machinery.

Outlast has been the market leader for phase change materials over the past 10 years with an extensive list of high-profile brand partners who incorporate Outlast® technology into their apparel, footwear and bedding collections. The list includes partners such as Burton, Serta, Timberland and Coors Brewing Company. “This is our first foray into the labeling and packaging industry,” said Dr. Pat Gruber, President and CEO of Outlast Technologies. “Outlast is continually researching and developing new applications for our technology that we can offer our partners. With Smyth, we were able to combine our technical expertise to make an intuitive jump into a new labeling process and thus into a new industry where we can offer continued innovative solutions for the brand.”

Outlast and Smyth had been working since 2004 to develop this unique label. John Hickey, CEO of Smyth Companies commented, “Smyth is a 125-year old family run label printer. We have worked with hundreds of technologies in the past that enhance labels. We recognized the potential for using Outlast® technology to buffer temperature. Outlast has brought persistent wisdom to the project to bring us a thermal property label that is a win for Smyth, a win for Outlast and a win for the consumer. We look forward to continued collaboration with Outlast.”

The Cold WrapTM label can be applied to a variety of materials including, but not limited to, paper, cardboard, glass, plastics, and metal and is available for commercial development. For more information please contact Outlast Technologies, (303) 581 0801.

Outlast Technologies, Inc., a privately held U.S. corporation, is the worldwide pioneer in developing phase-change materials and applications. Outlast’s mission is to make products that enhance people’s lives through temperature balance. Outlast has launched temperature-regulating technology in apparel, footwear, bedding and accessories. Originally developed for NASA, Outlast® fibers, fabrics and coatings contain patented microencapsulated phase-change materials called ThermoculesTM, which store, absorb and release heat, providing increased comfort for consumers. For more information visit

Serving the industry for over 125 years, Smyth Companies is the leading integrated producer of lithographic and pressure-sensitive labels, package-centered promotional vehicles, point-of-purchase displays, and label application equipment. Please visit for more information.

Images and interviews available upon request.

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Amélie Company – Robin Ashmore or Annie Coghill (303) 832-2700
Outlast Technologies, Inc. – Heather Listoe (303) 381-2106
Smyth Companies, Inc. – Bill Orme (651) 643-2235