OUTSIDE MAGAZINE NAMES DECKERS OUTDOOR AS ONE OF AMERICA’S BEST

For Immediate Release


OUTSIDE MAGAZINE NAMES DECKERS OUTDOOR AS ONE OF AMERICA’S BEST PLACES TO WORK IN 2009


Goleta, CA (April 13, 2009) – Deckers Outdoor Corporation, parent company for Teva®, UGG® Australia, Simple® Shoes, TSUBO® and Deckers® brand, today was named on Outside magazine’s (www.outsideonline.com) second annual “Best Places to Work” list. Deckers was ranked No. 26 out of 30 selected companies. The full list and related story will be published in the May issue of Outside magazine, available on newsstands April 28, 2009.

“I think I speak for all Deckers employees worldwide when I express the pride we all feel at being awarded one of Outside Magazine’s “Best Places To Work” for the second year in a row. This is a great honor and testament to the passion and commitment we all share in working at Deckers.” Says Angel Martinez, Deckers President and CEO “Congratulations to all of our employees worldwide. Our vision for the future is assured as long as we continue to trust and support each other.”

Outside’s “Best Places to Work” list was compiled with the help of the Outdoor Industry Association (outdoorindustry.org) and Best Companies Group (bestcompaniesgroup.com). The year-long selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in the United States. Participating companies were then sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. All of the results were analyzed by Best Companies Group experts, who selected the 30 companies that best enable employees to balance productivity with an active, eco-conscious lifestyle.

“These 30 companies share a common belief: that the secret to success in any economy is empowering employees to live balanced lives and remain committed to their communities and the environment,” said Michael Roberts, Executive Editor of Outside. “Our winners know that happy workers are good for the bottom line. So even in the current financial storm, they’re offering on-site fitness classes and massage, reimbursements for gym memberships and ski passes, flexible hours, amazing travel benefits, and opportunities for on-the-clock community service.”

Along with this achievement, UGG Australia was awarded 2009 Brand of the Year from Footwear Plus while UGG Australia and Simple Shoes both were awarded 2009 Design Excellence from Footwear Plus.

*For more information on Teva please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.
*For more information on UGG Australia please contact Kristen Thomason at 212-247-8552 or via e-mail at kthomason@deckers.com.
*For more information on Simple please contact Nikki Tollefson at 800-433-2537 x220 or via e-mail at ntollefson@deckers.com.
*For more information on Deckers Brand please contact Adam Druckman at 800-433-2537 x 507 or via email at adruckman@deckers.com.
*For more information on TSUBO please contact Erin Cecil-Smith at 215-439-7776 or via email at erin.cecil-smith@deckers.com.
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Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Tevaâ, Simpleâ Shoes, UGGâ Australia, TSUBOâ, and Deckersâ Brand are registered trademarks of Deckers Outdoor Corporation.

ABOUT OUTSIDE MAGAZINE
Outside is America’s leading active lifestyle magazine, with over two million readers a month. For more than 30 years, the magazine has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with receiving many other accolades, Outside is the only magazine to win three consecutive National Magazine Awards for General Excellence. Visit the magazine online at www.outsideonline.com.

ABOUT BEST COMPANIES GROUP
Best Companies Group was formed in January of 2004, with the purpose of identifying and recognizing best companies around the country. By using state-of-the art survey and indexing tools, BCG has been able to achieve that purpose on national, state-wide, city, and industry stages. BCG will partner with B-to-B and consumer media and other business or human resource organizations to publicize the opportunity, encourage participation and to recognize those who are good enough to make the lists of “Best Places to Work”. BCG currently manages 25 similar programs around the US and in Canada. For more information and a complete list of “Best Employer” programs, visit www.bestcompaniesgroup.com Best Companies Group is headquartered in Harrisburg, PA.

ABOUT THE OUTDOOR INDUSTRY ASSOCIATION
Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits.