Recreational Equipment, Inc.
FOR IMMEDIATE RELEASE
Outside Magazine and REI Adventures Give Away
Dream Trip to Everest Base Camp
Santa Fe, NM, August 9, 2006 â€“ Outside magazine is giving one lucky reader the adventure of a lifetime: a free Everest Classic base-camp trip sponsored by REI Adventures. In a promotional contest announced today, Outside has randomly inserted among all newsstand copies of its September issue, on sale August 15, a single winning ticket offering a free trip to Everest Base Camp, Nepal.
Outside’s riveting September issue is dedicated to people’s fascination with the beauty and tragedy associated with Everest. This fascination has only grown since the dramatic events of ten years ago, which led to Jon Krakauer’s â€œInto Thin Airâ€ article in Outside. That extraordinary account of the 1996 climbing season catapulted Everest to a level of popular awareness never before seen. Again this year, Everest brought drama, catastrophes, and controversy with the deadliest climbing season since the dramatic events of 1996.
â€œThe September issue will be an electrifying event that will resonate with the many millions drawn irresistibly to the power and mystery of Everest,â€ said Paul Rolnick, consumer marketing director for Outside. â€œA â€˜golden ticket’ type contest of this scale has never been done before in our industry. It’s an innovative means to generate excitement about the issue and to give our readers the chance for the experience of a lifetime.â€
â€œREI Adventures’ Mount Everest trip is one of our most popular excursions, taking adventurers from forested valleys to the breathtaking icebound region of the world’s highest mountains,â€ said Cynthia Dunbar, REI Adventures manager. â€œThis epic journey includes visits to brilliantly decorated temples and monasteries, glaciers, famous icefields, and a sunset summit with one of the best light shows on earth. It is truly an adventure of a lifetime.â€
Each Outside magazine sold on newsstands around the country will have a special contest number printed in the magazine. Readers just need to log on to www.outsideinfo.com to determine whether they are holding the winning number and ticket. The trip, organized by REI Adventures, includes a 19-day guided trip from Kathmandu to Everest Base Camp, along with round-trip airfare and accommodations.
ABOUT OUTSIDE MAGAZINE
Outside is America’s leading active lifestyle magazine, with a monthly audience of over two million readers worldwide. For almost 30 years, we’ve been dedicated to covering adventure, travel, health and fitness, and the sports, personalities, gear, literature, and environmental issues of the world outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence. Please visit us at www.outsideonline.com.
ABOUT REI ADVENTURES
Recreational Equipment, Inc.’s adventure travel company, REI Adventures, has been offering active travel vacations featuring climbing, cycling, hiking, rafting, skiing, snowshoeing, and multisport excursions, including adventure cruises, to all corners of the globe since 1987. REI Adventures caters to active travelers of all abilities, with more than 100 small-group trips worldwide, including weekend getaways. All REI Adventures trips include the finest in outdoor gear and expert local guides who go off the beaten path to provide travelers with unique experiences along wilderness paths and cultural backroads. For more information, or to request a free REI Adventures catalog, visit REIAdventures.com or call 800-622-2236.
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