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OutsidePR Expands Account Team

Logan Waddell Joins the Agency as Senior Account Executive

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(San Francisco, CA) May 1, 2018 – San Francisco-based public relations and sports marketing agency, OutsidePR, is pleased to announce the hiring of Logan Waddell to their roster of communications specialists amid a period of expansive growth for the boutique agency.

Logan comes to OutsidePR from within the outdoor industry and has gained experience from both sides of the media relations fence. His career began in 2013 as a writer for RootsRated, where he was tasked with populating the start-up’s extensive Charleston, SC database with expert knowledge of the area’s best hiking, surfing, paddling and restaurant destinations. After establishing his bona fides with RootsRated, Logan found his true calling as a publicist and pursued an account management opportunity at east coast firm Groundswell PR, where he led media outreach, content generation and social media strategy for Mountainsmith, FITS, Tenkara Rod Co., The New Primal and Burley Design during his tenure.

At OutsidePR, Logan will serve as senior account executive and support media outreach for Craft Sportswear, Buff USA, Decathlon Sporting Goods, Lorpen and New York-based City Paddle Festival.

“What an honor it is to join such an elite team of professionals and contribute to the inspiring work I’ve seen coming from this agency over the years,” said Logan. “I could not be happier to work with some of the industry’s most innovative and exciting brands, not to mention a crew as genuine and progressive as those at OutsidePR.”

The agency has recently welcomed new clients including City Paddle Festival, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the world’s most high profile cities (London, New York, Paris), for which Logan will be tasked with promoting the New York SUP Open at City Paddle Festival, NY, September 15th, 2018.

Gordon Wright, President of OutsidePR, said; “Seeing the work Groundswell PR puts out on a daily basis, it was obvious that Logan would be an amazing fit, and we’re just thrilled he chose to move to San Francisco. Most importantly, our clients are getting a motivated, top-quality professional to work on their accounts ”

For more information on OutsidePR, please visit

Media inquiries; Logan Waddell,

About OutsidePR

OutsidePR, located in beautiful Sausalito, CA, is a leading Public Relations agency known for intrinsic industry understanding and unique abilities to garner both endemic and national coverage and consideration. OutsidePR represents clients across the endurance, action and mainstream sports, health and lifestyle categories, such as Red Bull, Cotopaxi, Pursuit Series, Backcountry, Buff USA, Icebreaker, Mountain Travel Sobek, Rocky Mountain Underground, City Paddle Festival, Lorpen, DownTek/Sustainable Down Source, Decathlon, Injinji, King Oscar and Halo Neuroscience. OutsidePR specializes in brand awareness and messaging, publicity, media relations, media planning, crisis communications, and social media. For more information, please visit