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SAUSALITO, Calif. (Sept. 14, 2020) – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the outdoor industry, and will lead efforts on strategy and media outreach on select accounts including Brompton Bikes and icebreaker.
Most recently, Sarah worked at Rendezvous Events out of Jackson Hole, WY, where she planned and produced events specifically tailored for media, including New York City showrooms, experiential events, product launches and press trips. Through this work, she built strong and lasting relationships with a large network of media within the outdoor, fitness, health & wellness, style and travel categories while simultaneously representing some of the top brands in the industry.
“Sarah’s experience and verve put her at the top of our job search,” said agency president Gordon Wright. “But it was the near-constant stream of rave references — many of them out of the blue from journalists — that made the decision easy. Sarah is widely loved by the media we serve and will be a real contributor as we continue to accelerate our current growth strategy.”
“I’ve been following OutsidePR’s work over the years and have been constantly blown away by the results they are consistently securing for their clients,” said Niklas. “I am thrilled to be a part of such a standout team and excited at the opportunity to work with such an amazing client roster.”
Originally from the Midwest, Sarah graduated from the College of Charleston in South Carolina with a degree in Corporate Communications. She went on to intern at FleishmanHillard’s Atlanta office, working in their corporate and healthcare departments, and eventually made her way out west, starting her work within the outdoor industry at Terra Public Relations. Sarah is based out of beautiful Jackson Hole, WY, and is an avid backcountry skier, mountain biker and all-around outdoorswoman.
Contact: Sarah Niklas, Account Manager, OutsidePR , Sarah@OutsidePR.com
Based in Sausalito, CA, with offices in Boulder, CO and Ketchum, ID, OutsidePR is a leading consumer goods PR agency with a boutique focus on active lifestyles. OutsidePR is unique in serving multi-national, multi-billion dollar brands while also representing authentic core brands in the outdoor and endurance spaces. The agency specializes in publicity, crisis communications, sports marketing, ambassador programs and media planning, and represents clients such as Red Bull, Brompton, HOKA ONE ONE, Cotopaxi, CamelBak, Buff USA, thousand, icebreaker, DownTek/Sustainable Down Source, Machines For Freedom, Title Nine, New Holland Brewing, Merrow, Injinji, King Oscar, Taiga Coolers, Tracksmith, Mountain Hardwear, and Tahoe Blue. For more information, visit outsidepr.com