Overland Equipment Presents the Eco-tility™ Collection

FOR IMMEDIATE RELEASE
Contact: Julie Atherton McFadden
JAM Media
julie@jampr.net
Cell: 615- 429- 7704
Office: 615-292-4240


Overland Equipment Presents the Eco-tilityâ„¢ Collection for Spring 2007
Rugged, Modern Utility Featuring Eco-Friendly, Sustainable Materials

FOR IMMEDIATE RELEASE—Chico, CA – Overland Equipment’s new Eco-tility Collection features rugged, modern utility and fashionable functionality while staying focused on sustainability and eco-friendliness. The two new utility lines, the “U” Series for men and the “W” Series for women, are collections of urban-suburban bags to organize everyday lives. From handbags in the “W” Series, to secure laptop carriers in the “U” Series, these bags span life’s work and lifestyle gap. Wonderful detailing, rich texture, and unique materials make these collections stand out.

Made of 22 oz (“U” Series) and 13.5 oz (“W” Series) cotton canvas Waxwear®, these bags are made for rugged city use. Waxwear® cotton canvas is coated with a wax and oil finish using century-old techniques. The wax treatment is non-hazardous, odorless, and offers superior water and stain repellency. Waxwear® is not only eco-friendly, it is also a USA made product.

Waxwear® allows everyone the chance to be an artist: rough up your bag and the fabric looks distressed; when you want a clean slate, put it out in the sun and the coating melts back to perfectly uniform. From the details to the styling, active men and women will love the immaculate quality and craftsmanship of this Eco-tility™ collection.

New styles include:

“U” Series: New Men’s Series of Wax Canvas with Recycled Rubber:

Eugene
• Envelope style lid with magnetic closure
• Zippered pockets both on and under the flap
• Interior small-item organizer with zippered pouch
• Interior flat slip pocket to divide sizable cavity
• Molded grab handle and adjustable shoulder strap
• Exterior back grab pocket
• Hand-stitched recycled rubber bottom
Dimensions: 10.5″ x 9″ x 3″
Drop: 28″ • Weight: 1.45 lbs
Uses: everyday warrior, travel companion, sightseer
Color: Brush Brown 22oz wax canvas

Boulder
• Envelope style lid with buckle closure
• Zippered pockets both on and under the flap
• Interior small-item organizer with zippered pouch
• Interior flat slip pocket to divide sizable cavity
• Molded grab handle and adjustable shoulder
strap with ergonomic non-slip padding
• Exterior back magazine pocket
• Hand-stitched recycled rubber bottom
Dimensions: 13″ x 12″ x 3.5″ • Drop: 28″ • Weight: 2.31 lbs
Uses: light business, hitting the books, commuter
Color: Brush Brown 22oz wax canvas

Seattle
• Envelope style lid with buckle closure
• Zippered pockets both on and under the flap
• Interior small-item organizer with zippered pouch
• Securely padded laptop sleeve lined with fleece fits
standard 15.4″ laptop and smaller
• Molded grab handle and adjustable shoulder
strap with ergonomic non-slip pad
• Exterior back magazine/folder pocket
• Hand-stitched recycled rubber bottom
Dimensions: 13″ x 15.5″ x 4.5″ • Drop: 25″ • Weight: 2.79 lbs
Uses: on-the-go traveler, business pro, laptop ready
Color: Brush Brown 22oz wax canvas

“W” Series: New Women’s Styles in Wax Canvas for Everyday/Travel:

Noho
• Extensive zippered front organizer
• Stretch mesh water-bottle pocket
• Side cell-phone pocket
• Foam padded back
• Adjustable 2″ shoulder strap
• Ergonomic non-slip shoulder pad
Dimensions: 12.5″ x 12″ x 6″
Drop: 26″ • Weight: 1.37 lbs
Uses: hitting the books, travel carry-on, daily commuter
Color: Dark Oak 13.5oz wax canvas

Sedona
• Two zippered front organizers with dividers & key clip
• Expandable travel panel offers extra room on-the-go*
• Exterior back pocket for handy storage
• Wide opening, secure main compartment
• Zippered interior pocket
• Adjustable 1.5″ shoulder strap
Dimensions: 8″ x 13.5″ x 3″ (*expands to 7″)
Drop: 27″ • Weight: 1.10 lbs
Uses: world traveler, shopping companion, everyday use
Color: Dark Oak 13.5oz wax canvas

JoJo
• Two zippered front organizers with key clip
• Stretch mesh water-bottle or cell-phone pocket
• Exterior back pocket
• Wide opening secure main compartment
• Interior slip pocket
• Adjustable 1″ shoulder strap
Dimensions: 7.5″ x 6.5″ x 3.5″
Drop: 25.5″ • Weight: 0.56 lbs
Uses: everyday warrior, essentials, travel companion
Color: Dark Oak 13.5oz wax canvas

ABOUT OVERLAND EQUIPMENT
Based in Chico, California, Overland Equipment has a passion for making great bags. Founded in 1981 with one sewing machine, a shiny pair of red scissors (now well used), unmatched creativity, scraps of fabric, and a garage, Overland Equipment’s product-driven approach is evident in the quality of each bag through their hand-selected parts, meticulous design, and superbly detailed craftsmanship. Information about Overland Equipment and its products can be found at www.overlandequipment.com