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Oxen Workwear Inc. has retained Backbone Media to handle all public relations and media communications efforts for the United States. Backbone Media will work with Oxen Workwear, a core artisan apparel manufacturer based in Brooklyn, New York, to create brand awareness of Oxen’s White and Black Label jeans throughout fashion and lifestyle media.
â€œOxen Workwear is very proud to be working with Backbone Media,â€ said Ross Whiting, Founder of Oxen Workwear. â€œThey are a great company run by a great group of people. Oxen Workwear hopes that this relationship will continue to extend our brand, help support and celebrate our diverse customer base and increase our sales.â€
Founded on the streets of Brooklyn, New York, Oxen Workwear jeans are built to last. The design philosophy of Oxen values, above all else, fit and function. Rigorous testing and ongoing research help Oxen’s engineers determine and develop optimal workwear to match a worker’s needs. Oxen uses premium quality denim, mallard duck canvas and U.S. military standard hardware. This insures the integrity of construction and inclusion of utilitarian features. Oxen is premium brand workwear, crafted for comfort, built for performance. It is a jean that works as hard as the American workforce. Visit www.oxenworkwear.com for more information.
â€œOxen is a unique company with an emerging story that sets it apart from most traditional workwear brands,â€ comments Penn Newhard of Backbone Media. â€œOxen fits a construction worker’s needs yet appeals to artisans in the streets of San Francisco.â€
Backbone Media is a full service public relations firm with its roots in the outdoor industry. Backbone specializes in PR, product placement, media buying, joint marketing and marketing consulting. For more information visit www.backbonemedia.net.