Pale Morning Media adds newspaper veteran Herlihy to VT-based PR team

Pale Morning Media LLC, a public relations and strategic communications firm specializing in the outdoor world, recently added Kara Herlihy to their Vermont-based public relations team.

Prior to joining Pale Morning Media, Herlihy was the Associate Editor of The Valley Reporter (Waitsfield, Vermont). She graduated from Colorado College in 2007 with a Bachelor of Arts in English and Journalism.

Herlihy will support Pale Morning Media at the coordinator level, working on a broad variety of communications projects in all client sectors. In that essential role, Herlihy joins account coordinator Anna Mays – an experienced business administrator and domestic operations manager – who joined the agency in fall 2011.

“Creativity can always be enhanced by strong organization,” said Drew Simmons, Pale Morning Media president and founder. “As an agency, we are wholly committed to a thoughtful group approach, as the best work is always done in a supportive team environment.”

Pale Morning Media (www.palemorningmedia.com) is a public relations and creative communications firm with offices in Vermont and Maine. The agency was founded in 2001, and currently represents clients in the outdoor, fishing, wintersport, travel, fitness and lifestyle markets. With the addition of Herlihy and Mays, Pale Morning Media’s staff has grown to six.

ABOUT PALE MORNING MEDIA: Pale Morning Media (www.palemorningmedia.com) is a public relations, and creative communications agency with a dedicated focus on the outdoor world. Based in Vermont’s Mad River Valley with a satellite office in Portland, Maine, Pale Morning Media’s client roster includes leading brands and organizations from throughout North America and Europe in the outdoor, fishing, wintersport, travel, fitness and lifestyle markets. For more information on Pale Morning Media, please contact hello@palemorning.com.