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Press Releases

Pale Morning Media enlists Matt Crawford as agency associate

Former Burlington Free-Press outdoor editor joins specialty public relations firm with client base in outdoor recreation and adventure travel markets

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WAITSFIELD, VERMONT — Pale Morning Media, a national communications firm specializing in the world of outdoor adventure, welcomes Matt Crawford as a public relations associate beginning this week.

Most recently, Crawford was the outdoors editor for the Burlington (Vt.) Free Press. A passionate hunter, angler and skier, Crawford’s professional resume includes two decades of daily newspaper experience, an acute understanding of outdoor recreation trends and issues, and considerable expertise in emerging electronic media.

“Matt brings significant hands-on experience in the rapidly changing media landscape, as well as in living the outdoor lifestyle,” said Drew Simmons, president of Pale Morning Media. “While he’s been out there casting and carving, he’s also been singularly focused on adapting to the rapid evolution of media platforms. We’re excited to have him around.”

Crawford can be reached at, and 802.583.6070.

The winner of numerous national, regional and state awards for writing and photography at the Free Press, Crawford was responsible for a weekly hunting and fishing page, a blog, and a weekly outdoor recreation page writing about subjects as diverse as alpine skiing to birdwatching.

As a Vermont native and graduate of the University of Colorado’s School of Journalism and Mass Communication, Crawford has a broad national perspective on the outdoor world. His diverse freelance work has appeared in publications including Upland Almanac, Skiing, Vermont Magazine and Outdoor Life.

A father of three, Crawford is active in a number of conservation organizations, and serves as vice-president of the Smugglers’ Notch Ski & Snowboard Club.

“I’m completely excited to be a part of Drew’s vision for Pale Morning Media,” Crawford said. “This is an ideal opportunity to put to work the blend of the skills I’ve been able to hone in both media and in-the-field work.”

Pale Morning Media, LLC, was founded in 2001 as a public relations and creative communications firm specializing in the outdoor industry. Today, Pale Morning Media is based in the Mad River Valley of Vermont: a spectacular year-round outdoor playground.

Pale Morning Media works with numerous industry leaders in a broad variety of categories, including Ahnu Footwear, innovators of the outdoor lifestyle; Aquapac 100% waterproof, 100% use through cases; GoMotion sport lighting systemsl; Kelty outdoor, travel and family gear; Origo multi-sensor watches; Primus stoves and camping equipment; Simms Fishing Products, makers of premium waders, boots, and outerwear; FlyFishing Retailer, the world’s largest fly-fishing trade gathering; Northern Outdoors, Maine’s premier four-season adventure resort; and RSN Resort Television.

For more information regarding Pale Morning Media, please contact Drew Simmons, or call 802.583.6070.