Panoptx' Lance Meller Promoted to National Sales Manager

PANOPTX’ LANCE MELLER PROMOTED TO NATIONAL SALES MANAGER

Meller Assumes Additional Sales Responsibility in Motor, Tactical, Optical and International Channels


PLEASANTON, Calif. (September 11, 2006) – Panoptx, manufacturer of high performance eyewear, today announced the promotion of Lance Meller to national sales manager for all distribution channels. Previously, as sales manager for the marine and snow channels, Meller successfully increased sales volume by opening A-list accounts. The appointment is effective immediately.

In addition to driving national and international sales, Meller will continue to play a key role in the development of major marketing initiatives and product design, as well as nurturing retail relationships. Meller will also provide direction to the Panoptx sales force that now numbers over 40 reps throughout the United States, Australia, Europe, and Canada.

An authentic sport participant in all of the channels he represents, Meller brings over 14 years of sales experience from respected brands including Giro Helmets, K2, and Smith Sport Optics.

“Lance’s consistent success in increasing our penetration of critical markets makes him an obvious choice for this position,” said Bob Hall, president of Panoptx. “His long-standing, admirable reputation and accomplished track record in the industry provide him with the skills that will drive the brand forward.”
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“With Panoptx poised for growth in all channels and a steady stream of new product in the pipeline, this is an exciting time to have this opportunity,” said Meller. “Not only are our sales growing, but also, my enthusiasm for the brand is reinforced every day by the natural synergy we’ve created between management and sales.”

About Panoptx
Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, the company designs and manufactures superior eyewear designed to offer the highest level of protection and comfort, especially during outdoor and high-speed activities. Complete with filtered vents and anti-fog lenses, Panoptx products are perfect for snow sports, motorcycle cruising, and water sports. Panoptx full line of proprietary lenses provides 100% UV protection and most is available in prescription. Panoptx are sold through sunglass stores, ski and sport shops, and authorized Harley Davidson dealers. For more information, visit www.panoptx.com.

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