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PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors, blog posts and podcast episodes.
Unlikely Hikers is a nationwide hiking group, podcast and Instagram community that seeks to redefine how we define “outdoorsy” in order to be more representative of the broad swath of people and bodies that recreate in the outdoors. Through enriching conversations about access, politics, conservation and honoring the land and its Indigenous stewards, Unlikely Hikers and its courageous founder, Jenny Bruso, have carved an important space for representation in the outdoors.
“Partnering with CamelBak will finally allow Unlikely Hikers to take things to the next level and provide even more opportunities for our diverse community of adventurers,” said Jenny Bruso. “Unlikely Hikers is so much more than a social media platform. The heart and soul of what we do is in our in-person events. Not only is CamelBak supporting these experiences, but they are providing support for our small staff and its expansion via our UH Leader program and our growing group hiking chapters.”
As part of the partnership, CamelBak and Unlikely Hikers will be partnering through a number of avenues. First, Unlikely Hikers will be hosting quarterly group hikes sponsored by CamelBak in locations across the United States in order to support and connect with local communities. The Unlikely Hikers content creation team will also be developing posts to live on CamelBak’s Thirst Things First blog throughout the year.
Bruso recently founded her own podcast, also titled Unlikely Hikers, and CamelBak will be sponsoring a few episodes each year. Finally, on the influencer side, CamelBak will be directly supporting several Unlikely Hikers ambassadors and will outfit the entire ambassador team with the latest gear and equipment from CamelBak.
“At CamelBak, we are committed to ensuring that the outdoors are available and equitable for everyone. This means welcoming every person who wishes to recreate outside in a way that feels safe, accepting and empowering,” says Vice President of Product and Marketing at CamelBak, Steve Nadler. “Unlikely Hikers is doing incredible work making sure people of all sizes and abilities, Black, Indigenous, People of Color, LGBTQIA+ and non-binary people feel welcome in these natural spaces. We’re honored that they’ve chosen to partner with us and to support them in their efforts.”
For more information about Unlikely Hikers, please visit: https://jennybruso.com/unlikelyhikers/
For more information about CamelBak, please visit https://www.camelbak.com.
Please direct CamelBak media inquiries to Account Director Emily Banks at email@example.com.
About CamelBak: Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
About Unlikely Hikers: Unlikely Hikers is a nationwide hiking group, podcast and Instagram community that seeks to redefine how “outdoorsy” is defined to more accurately represent the broad swath of people and bodies that recreate in the outdoors. Unlikely Hikers celebrates people of all sizes, Black, Indigenous, People of Color, queer, trans and non-binary, people with disabilities, people who utilize the outdoors to aid mental health and everyone in between. Through enriching conversations about access, politics, conservation and honoring the land and its Indigenous stewards, Unlikely Hikers has carved an important space for representation in the outdoors. For more information, please visit https://jennybruso.com/unlikelyhikers .