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Salt Lake City, UT. 6th Dec. 2021 — Cotopaxi, the outdoor industry’s first venture capital-backed Benefit Corporation and Certified B Corp, and one of the fastest-growing outdoors apparel and gear brands in the North American market, is proud to announce the expansion of its global distribution strategy into the Australasian region pre-launching November 2021 and available from March 2022.
Sport Factory Pacific Limited, based out of Auckland, New Zealand and Sydney, Australia, will be Cotopaxi’s appointed Australasian distributor, focused on building brand awareness and Do Good message across Australia, New Zealand and the Pacific Islands. With a proven competency in breakthrough brands, the founders have been involved in building Keen, Hydro Flask, Teva, OOFOS, UGG and Under Armour, at both a local and regional level. Sport Factory Pacific feels privileged to be the appointed custodian of the brand down under, responsible for sharing the Gear for Good values and delivering stand out products to like-minded consumers in this region.
To represent Cotopaxi down under, is something as a team we are all proud and passionate to get behind and grow. Cotopaxi is a consumer-driven brand, empowering the public and advocating for change. This resonates in the Australian and New Zealand market, a region where adventure and the outdoors are embraced from an early age, and a heightened focus on impact-driven consumerism, which sparks a powerful sense of connection to the Gear for Good values, said Sport Factory Pacific’s Director of Sales and Operations, Johnathan Lopes Da Silva.
Established in 2014, Cotopaxi has staked a claim in the North American marketplace as the go-to brand for cross-generational demographics invested in sustainability, community, and connectivity. The upwards growth of Cotopaxi year on year indicates a deep desire for more robust consumer to brand relationships. As Sport Factory Pacific appoints Cotopaxi teams in local markets, the aim is to form and nurture these relationships with aligned consumers. Sport Factory Pacific invites aspiring new fans, ambassadors and retailers to visit the Australian www.cotopaxi.com.au and New Zealand www.cotopaxi.co.nz pre-launch stores.
The Australasian region is identified as the next natural step for our global distribution strategy, with like-minded consumers and innovative opportunities in iconic adventure cities. Cotopaxi’s Director of Wholesale, Heath Christensen, said, “Sport Factory Pacific is a perfect partner for Cotopaxi to introduce our impact and thoughtfully designed brand to the Australasian market. We couldn’t be more excited to share Cotopaxi’s ethos and mission with this influential and important region of outdoors and sustainably minded consumers.”.”
As a Benefit Corporation & 1% Pledge Member, Cotopaxi allocates 1% of proceeds to the Cotopaxi Foundation grantees and offers a collection of products created from remnant materials, offcuts of larger production runs, and creates bold, unique limited edition colourways.
Sport Factory Pacific will launch Cotopaxi’s Fall/Winter 2022 collection to the Australian, New Zealand and Pacific Island markets, being the first Cotopaxi region in reverse seasonality to the US.
For more information on Cotopaxi in Australia and New Zealand, visit pre-launch sites – www.cotopaxi.com.au and www.cotopaxi.co.nz and sign up to receive more information on the store launch, slated for March 2022.
For more information on Sport Factory Pacific Ltd, please visit: www.sportfactorypacific.com.
Cotopaxi Australasian Press & Marketing Office: Caitlin | firstname.lastname@example.org
Cotopaxi Australasian Sales Office: Johnathan | email@example.com
Cotopaxi is an outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using recycled, repurposed, or responsible materials by 2025. We allocate 1% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2020, Cotopaxi aided 822,000 people through poverty alleviation programs, and in 2021, we hope to assist 1 million people experiencing extreme poverty. For more information please visit Cotopaxi.com