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Felt Bicycles Partners With Thomson Bike Tours To Offer A Dream Gravel Cycling Adventure

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Rancho Santa Margarita, California (July 20, 2021) — Felt Bicycles is thrilled to announce its new partnership with Thomson Bike Tours, one of the most renowned cycling tourism organizations in the world. The Southern California brand will equip Thomson Bike Tours with the latest Felt road and gravel bikes to help further elevate the riding experience of Thomson Bike Tours’s first-class cycling adventures. With destinations spanning over 10 countries and across four continents, Thomson Bike Tours offers premium cycling tours on both the finest roads around the world, as well as stunning off-road trails for the most adventurous gravel cyclists.

“When we began our search for a new bike supplier, we knew we couldn’t settle for just any bike brand,” said Peter Thomson, owner of Thomson Bike Tours. “In Felt, we have found a partner devoted to creating the finest cycling experiences because they love bikes and the adventures they can take us on. This belief couldn’t be more closely aligned to our own. From the famous mountains of the Grand Tours to undiscovered off-road trails, we look forward to an exciting future of road and gravel trips with Felt.”

“We’re incredibly proud to partner with Thomson Bike Tours,” says Eric Sakalowsky, Felt’s VP of Marketing. “They are the preeminent cycling tourism company in the world. Their commitment to quality, as well as to the joyous spirit of adventure that’s unique to cycling, aligns with our brand’s values.”

Cyclists who sign up for a road cycling trip with Thomson Bike Tours will have the option of riding a Felt FR—the brand’s lightweight bike that’s ideal for high-performance riding, particularly in the high mountains. Those seeking an adventure with Thomson Bike Tours across the most beautiful gravel roads in Europe will have the option of riding a Felt Breed, which features dual-wheel compatibility, massive tire clearance, and impeccable handling.


To celebrate the start of the new partnership between Felt Bicycles and Thomson Bike Tours, Thomson has launched a contest where one lucky winner will receive a 7-day/6-night dream gravel riding adventure in one of four stellar cycling destinations (with the winner getting to choose their preferred destination and dates):

  • France—Provence & Mont Ventoux: September 12-18
  • Italy—Tuscany: October 3-9
  • Spain—Girona & Catalonia: October 24-30
  • Portugal—Algarve: November 14-20

More details of the four available trips can be found at the following link:

The contest is open to all cyclists around the world, but entrants must be 18 years of age or older. To enter, participants are encouraged to follow both @feltbicycles and @thomsonbiketours on Instagram, and must register at the following link by July 30 at 23:59 CET:


Since its founding in 1991 in Southern California, Felt Bicycles has strived to be the most innovative cycling company on the planet. Felt aims to help every cyclist and triathlete ascend to a world championship victory, surpass a personal record, or achieve a perfect ride on the parcours of their liking. The brand is devoted to creating the most high-performance cycling experience imaginable because it comprises the world’s most passionate cyclists who love nothing more than what bikes can bring to the human experience.


Thomson Bike Tours was born from a love of cycling and a passion to create the greatest cycling experiences imaginable. From extensive, fully supported ride programs to the best planned routes on famous climbs and less-traveled, stunning roads and trails. Thomson Bike Tours provides the best way to experience the most thrilling road and gravel cycling adventures across Europe, in the US, Colombia, Morocco and beyond.