Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In



Helly Hansen Partners with Squamish Search and Rescue as Official Apparel Supplier

Get access to everything we publish when you sign up for Outside+.

Richmond, BC (June 15, 2021) – Helly Hansen, the Norway-based global leader in professional grade outdoor gear, announced today its partnership with Squamish Search and Rescue (SSAR) as the organization’s official apparel partner. Embedded in Helly Hansen’s 140-year legacy is a commitment to creating gear that is trusted by professionals braving the world’s harshest environments. Thanks to close collaboration with these professionals, including SSAR, the brand is able to leverage key insights that build on that commitment and drive Helly Hansen’s long list of first-to-market innovations further.

The partnership between SSAR and Helly Hansen serves as an exciting addition to a list of partnerships the brand has with other search and rescue teams across the globe. A focal point for the apparel-maker, these partnerships have become a valuable resource and key innovation-driver. “Working with professionals is at the core of our business and partnering with Squamish SAR shows our commitment to their important work in the outdoor community,” said Philip Tavell, HH Category Managing Director, Mountain. “This partnership enables us to work closely with all their amazing members and use their knowledge and unique insights to innovate and create professional grade outdoor products.”

Operating in the Outdoor Recreation Capital of Canada, Squamish Search and Rescue is a community-based organization comprised of a diverse group of volunteers, spanning a multitude of technical backgrounds. SSAR performs swiftwater, high-alpine avalanche, mountaineering, rock climbing and mountain bike rescues. With an imposing response area extending from Porteau Cove to the southern boundary of Whistler and Squamish Valley, the SSAR team is exposed to unrivaled backcountry conditions with a high potential for incidence. Inspired by SSAR’s rugged and potentially hostile terrain, Helly Hansen is proud to be outfitting the team in a full uniform kit that includes outerwear, midlayer, baselayer, accessories and footwear. 

But outfitting SSAR is only the starting point for this partnership. In working with the rescue team, Helly Hansen wishes to increase visibility and knowledge of SSAR globally. “Squamish Search and Rescue is excited to be partnering with Helly Hansen for our team’s apparel needs,” said Cindy Welsh, Director, SSAR. “We chose Helly Hansen not only for the performance of their apparel but, like us, they are committed to ongoing education around safety and preparedness in the mountain environment globally. We look forward to a long and fruitful relationship with Helly Hansen as our team starts fundraising efforts for a new operational building for Squamish Search and Rescue.”

Furthermore, the brand wishes to build a profile of SSAR within their Mountain Collection and develop a range of products inspired by the lifestyle and work of SSAR professionals. “As a Squamish local, it is an absolute honour to partner with Squamish Search and Rescue and its dedicated members,” said Oliver Flaser, HH Category Managing Director, Professional Services. “We look forward to hearing feedback from members so we can build a uniform program that they trust will perform and keep them safe in challenging conditions and demanding rescue missions alike.”

Local efforts for this partnership will focus on increasing education and awareness surrounding mountain safety, all while amplifying SSAR’s mission of ensuring people recreate safely. Additionally, implementing fundraising efforts will be a key priority for Helly Hansen in their support of SSAR. To kick off their partnership, the Helly Hansen Canadian team will be running an online promotion starting July 15th and running through July 19th, 2021, where 5% of all Canadian e-commerce sales will be donated back to Squamish Search and Rescue. 

About Helly Hansen:

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system. 

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit

About SSAR: 

Squamish Search and Rescue is a volunteer, community-based organization that provides 24/7 search and rescue services in and around Squamish, British Columbia, Canada. Our members train throughout the year to maintain proficiency in various search and rescue techniques. SSAR completes around 50 operations each year in partnership with regional and provincial bodies including: Royal Canadian Mounted Police, B.C. Ambulance Service, Emergency Management B.C., District of Squamish, B.C. Coroners Service and other Search and Rescue Teams.