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San Francisco, CA – July 22, 2021 – Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand will take up residency at Fjallraven’s Jackson Street shop in San Francisco, CA on Saturday, July 24th from 11am to 5pm. The brands will also be hosting a giveaway during the pop-up. Participants may enter for a chance to win a Fjallraven pack, a medley of Juniper Ridge home and beauty products, as well as a National Parks Pass.
Juniper Ridge has always called the Bay Area home, and is looking forward to connecting with the community face-to-face alongside a like-minded brand like Fjallraven.
“Hiking, exploring the outdoors, and giving back are bedrock concepts of Juniper Ridge, and I couldn’t be happier to do this summer pop-up in San Francisco with an outdoor brand we love, Fjallraven.” said Leah Fritts, CEO of Juniper Ridge. “In addition, we’ll be donating 10% of our sales to our long-standing conservation partner, Oakland-based California Wilderness Coalition.”
The organization, also known as CalWild, protects and restores the state’s wildest natural landscapes and watersheds on public lands. By working with local communities to identify wild places that need protection, CalWild builds coalitions to support permanent protection for forests, mountains, rivers, deserts and other natural areas. CalWild convinces Congress to designate existing federal lands as wilderness areas, wild and scenic rivers or national monuments so they can be preserved forever. CalWild is the only statewide organization dedicated solely to protecting and restoring the wild places and native biodiversity of California’s public lands.
ABOUT Juniper Ridge
Juniper Ridge began back in 1998 by selling small batch, wild harvested products at the Berkeley Farmers’ Market. Over the last 20 years, the brand has grown into a classic west coast home and body care brand with the goal to share the restorative fragrances of the plants and trees encountered backpacking and hiking throughout the western United States through its products. Today, Juniper Ridge is a women-led, independent company of thirteen people based on the O2 Artists Aggregate, a sustainable eco-industrial lot, in Oakland, California. From this home base, the brand’s diverse, committed team formulates, manufactures and ships its home and body care offerings around the world.