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KOM Cycling Signs Deal with Bob Elliot & Co LTD, For UK Distribution

The UK now has access to all KOM indoor/outdoor cycling accessories through a partnership with renowned distributor


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East Lansing, Michigan (October 19, 2021) With record numbers of people across the globe, KOM Cycling has been working to expand their distributor network, and they’ve found their ideal partners in Bob Elliot & CO Ltd, which boasts decades of relevant experience and the requisite network to maximize KOM’s expansion across the pond.

For the throngs of cycling-crazy Britons, this partnership, and the ongoing expansion of the KOM product line, means this multitude of enthusiasts can now get all the experience-improving cycling products they need for indoor and outdoor training. 

The new partnership and full range of products will be available across the UK starting in October, and the KOM team is confident that Elliot’s group will make this venture highly successful.

“We are always looking to grow the KOM Cycling family, and we see the UK as a hotbed of opportunity; we feel Bob Elliot & CO Ltd will be a long-term member of that family and will prove fruitful for all of us,” says KOM Founder Austin Loper.

“We know Bob and the Elliot team offer amazing service to their 1000+ dealer network,” adds Loper, “which is why they’ve been in business since 1985. Their dealers know they carry the best products for cyclists, and our products fit every kind of rider, from the enthusiast to the professional, whether they ride outdoors or train indoors or a bit of both.”

The Elliot team is equally enthusiastic about working with KOM and sees this as a win-win situation. “At Bob Elliot & CO. Ltd. we have been looking for an opportunity to further develop our portfolio with a range of comprehensive but easy-to-sell training and tech-focused products,” says a company spokesperson. “And our exclusive partnership with KOM Cycling is a perfect fit for that role. They’re a well-established brand in the US and a number of other territories, offering world-class quality, up-to-date mounting hardware and adaptors, indoor training accessories and tubeless solutions. Their focus on continual product development, market-leading packaging and excellent margins all provide a great opportunity to maximize growth in these rapidly expanding and developing areas.”

For more information please go to www.bob-elliot.co.uk.

About KOM Cycling

We founded KOM Cycling to create products that met our exacting standards and are relentless in our pursuit of quality and functionality. Our combined passion for cycling and engineering allows us to create products that enhance your cycling experience through innovative design and intelligent engineering. Our independent nature and focus on exceptional customer service allow us to listen, respond and produce exactly what you need, and we ensure all our world-class products provide the highest level of reliability and on-bike performance.

About Bob Elliot & CO Ltd

From its relatively small beginnings in 1985, Bob Elliot & Co Ltd has seen 35 plus years of continued growth and expansion and now holds a position as one of the UK Cycle Industry’s most trusted wholesalers and suppliers. Whilst still a family run business with many long-serving staff in the Sales, Office and Warehouse teams, modern approaches are always sought to keep moving forwards and continuing the precedence for customer service above all else. Recent years have seen a focus on ensuring the best position to support cycle dealers with high quality, high turnover consumables and easy to sell products, . The launch of its in house brands KranX and KX Wheels has been key to this and will continue to be so for the future.

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