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AUSTIN, Tex. – SEPTEMBER 21, 2021 – MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces a new partnership with the unique global fitness series – HYROX. MANTRA Labs will serve as an official nutrition partner for the 2021 season.
Athletes gather worldwide in various locations to compete in the same functional and endurance-based exercises, on the same course. As both organizations are made for everybody, the partnership will work to promote the importance of the two equal sides of health – mental and physical – and how to maintain each with proper nutrition and exercise.
MANTRA Labs will be providing on-course hydration for HYROX with its recently introduced HYDRATE, an industry leading hydration mix that is plant-based, vegan and environmentally friendly. HYDRATE stands apart with broad-spectrum electrolytes, 72+ trace marine minerals from Aquamin®, full RDA of Vitamins B12 and C (as PureWay-C®) and prebiotics for optimum performance and recovery. A zero sugar mix packed with only the best, science-backed ingredients and 1200mg of electrolytes, HYDRATE is unique in the market and designed to support everyday health and hydration.
“MANTRA Labs is stoked to be part of HYROX Season 4 and their US expansion,” said Paul Janowitz, MANTRA Labs co-founder and CEO. “Their mission is aligned with ours – inclusive fitness for everybody – and HYROX events are fun, family friendly and challenging for all levels. The focus on total health – mind + body immediately caught our attention, and as a team we love to be a part of anything that helps folks get moving, keep moving, have fun and stay mentally fit and physically healthy. We will be showcasing new MANTRA products at HYROX events and provide on-course hydration with our game-changing HYDRATE optimal hydration product. It is going to be an amazing time!”
“HYROX is proud to add MANTRA Labs as an official nutrition partner for the upcoming Season 4,” said HYROX Director of Business Development, Eric Botsford. “HYROX takes pride in partnering with exceptional brands, and MANTRA Labs delivers tenfold, offering exceptional ingredients within their suite of functional drink powders. Even more importantly, MANTRA Labs uses their platform for mental health awareness, and improving quality of life through body AND mind. HYROX admires this effort to elevate overall health, while successfully creating a unique nutrition solution. HYROX works hard to provide athletes access to the best products in the world to improve their life both inside, and outside of the gym. We cannot wait for all HYROX competitors to utilize MANTRA Labs to elevate their nutrition during the upcoming season.”
The unique workout series includes several measurable events recorded through timing chips delivering comparable results through the global rankings across all events, divisions and age groups, with the fastest athletes advancing to the HYROX World Championships.
Explore MANTRA Labs’ Suite of Products, including the Chrono-Nutrition System and all-new HYDRATE, at https://gomantralabs.com/
HYROX is defining a new sport in Fitness Racing. We want everyone to be inspired to train hard, hit their goals, and adopt an active, healthy lifestyle. The Race contains 8 kilometers, 8 workout stations to make one ultimate fitness competition. Set a goal, find a community, test yourself. Welcome to the #hysociety. More at: https://hyrox.com.
About MANTRA Labs:
Based in Austin, Texas, MANTRA Labs™ is a family business founded by Paul Janowitz and Jared Padalecki focused on helping people realize their greatness through simple, everyday, science-backed nutritional habits. The company is built on three core principles of total health – movement, rest, and community, achieved by delivering clean, science-driven nutrition to support mind and body health, all day, every day. MANTRA’s social mission is to elevate the conversation on mental health and increase funding and awareness for mental health organizations. Every purchase supports mental health organizations doing life-saving work. Learn more at https://gomantralabs.com.