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We live in a world where consumer personalization has gone mainstream. Whether it’s the avatars we create or the shoes we design or the video playlist we set up, there is an expectation that it will be a custom experience.
This type of customization is often ignored when it comes to a retailer’s experience. Retailers don’t always receive personalized attention when working with a brands’ sales reps. They are offered standard ordering systems, limited product options, and the need to conform to what’s already set by the brand within their order catalog.
Retailers want options! Knockaround is determined to provide those options by offering multiple product styles and a B2B that’s crafted to their buyers’ exact needs.
Offering Retailers Variety
Since 2005, it’s been Knockaround’s mission to get people of all ages outside in affordable, durable, and fun sunglasses. Ranging anywhere from $20-$30, their sunglasses are available in 16 different frame styles (including sports and child options), a ton of different color combinations, and standard UV400 protection with polarized lens options.
Knockaround can serve a variety of industries: Surf shops, outdoor specialty retailers, boutiques, museums, and more. They provide affordable options for their retailers’ target market.
“It would be incredibly easy for us to bump up our margin, but that’s simply not what we’re interested in doing. At Knockaround, we are focused on offering fun, affordable sunglasses for everyone,” stated Connor Morrison, Sales Manager for Knockaround. “Doing this provides us not only with options for our customers but options for our retailers as well.”
Working with Retailers in the Way that Works Best for Them
While coming alongside retailers to provide options that fit their target market, Knockaround also understands that each retailer is different and has their own personalized needs when it comes to working with their sales reps.
“Every retailer operates in a slightly different way. Some want to work with reps to place their orders. Others want to order online. Some want to look at paper catalogs. Others want their digital assets at the tips of their fingers,” explained Morrison. “It can be really difficult to find a solution that fits all of those different needs. However, that void will be filled for our company with the help of launching Envoy B2B.”
Retailers don’t have a lot of time. After surveying over 6,500 retailers, Envoy B2B found that 97% of retailers use more than 15 B2B platforms and 66% of specialty retailers carry more than 20+ brands. It was also found that the three largest problems retailers encounter when working with a brand include:
The brand having limited product availability
Problems getting products ordered
And inconsistent visibility to a brand’s inventory
Knockaround wanted to implement a B2B that is built to solve these exact problems.
Previous B2B systems that Knockaround tried weren’t robust enough, preventing them from showcasing their brand and delivering that stellar solution to their retailers. Envoy B2B solves those issues. Knockaround is excited to delight and engage their retailers with personalized tools like:
The ability to recommended orders
Visually merchandising while creating an order
Easy pre-book order capture
Quick replenishment orders
Real-time inventory availability
Digital catalogs, presentations, and storytelling assets
Easy content sharing abilities
Native mobile-first content and commerce app
“We’ve never had a B2B portal that has been able to provide all of the custom tools retailers need to succeed. However, the team at Envoy B2B really helped to customize this for us,” stated Morrison. “With other B2B platforms, you end up paying for the service just to have the company wave goodbye and never help you again. However, I speak with Envoy B2B every single week. That level of support to create the personalization needed for our brand and our retailers is something we were really looking for when it came to switching B2B platforms.”
A Personal B2B Solution for Brands and Retailers Alike
In a world filled with personalization, Knockaround gets it. For retailers to succeed at selling their brand, Knockaround needs to provide a B2B that’s focused on helping their retailers. This means tools and solutions that can be adapted to each retailer, enabling them to sell the season with confidence.
To learn more about Envoy B2B and how the platform is tailored to retailers, check out the following resources below: