Press Releases

Patagonia Footwear Open Air Demo Run and Benefit Shoe Sale Feature New EVERlong; OR Attendees Can Reserve Shoes Prior To Show

Patagonia Footwear’s Outdoor Retailer Events Celebrate Ambassador Collaborations, Benefit Conservacion Patagonica and Showcase Team’s Artistic Talents

Online Registration for Benefit Shoe Sale Available Through July 29 for Outdoor Retailer Attendees

VENTURA, Calif. (July 19, 2013) — Patagonia Footwear will host a series of special events at Outdoor Retailer Summer Market 2013 focused around key collaborations with its ambassadors along with a nod to Patagonia’s 40th anniversary. Events include: a demo run with trail running ambassadors featuring the Brand’s newest trail running shoes; a shoe sale benefiting Conservacion Patagonica with advance RSVP; booth happy hour (#13043); and an art gallery showcasing the artistic talents of their Team.

“We’re excited to offer the ability for attendees to reserve their shoes prior to the show,” said Sue Harvey Brown, Patagonia Footwear marketing manager. “The last few shows we’ve completely sold out of shoes by the second day. The people who we really want to take advantage of this opportunity – athletes and industry friends who will use the shoes as intended – are busy with appointments or working in their booths. They don’t have the time to stop by the booth until day 3 or 4 when the shoes are gone.”

To encourage people to reserve their shoes, Patagonia Footwear will donate an extra $5 per pair to Conservacion Patagonica and enter their names in a drawing to win prizes. Shoes reserved and not purchased by 2:00 p.m. on Day 3 will be released for general sale. The reservation site will close at 2 pm MST on Monday, July 29. Watch the EVERlong video and reserve shoes here:

SP14 EVERlong from Patagonia Footwear

Events include:

OPEN AIR DEMO – Tuesday, July 30 at 11:00 a.m. & 1:00 p.m.

Attendees can meet and run with Patagonia ambassadors and ultrarunning athletes and demo the new Spring 2014 EVERlong trail running shoe that is inspired, designed and tested by ambassador Jeff Browning. The first ten participants at each run will receive a free pair of Patagonia socks. All participants will receive a new Klean Kanteen pint. Prize drawings after each run include free shoes, books and more.

GIDDY UP BOOTH HAPPY HOUR – Wednesday, July 31 4:00 p.m. (Booth #13043)

Grab your best cowboy hat and tip back a pint with Patagonia’s Trail Running and Climbing ambassadors, the inspiration behind Patagonia Footwear’s Spring 2014 EVERlong and versatile Rover shoes, designed for when runs go vertical and the approach must be light. Klean Kanteen pint sales benefit the Conservation Alliance.

Conservacion Patagonica Benefit Shoe Sale & RSVP

Show attendees can pick up a pair of the new EVERlong or Rover for just $30 and Patagonia Footwear will donate $10 to Conservacion Patagonica in honor of Patagonia Inc.’s 40th anniversary. New this year, attendees have the opportunity to get a sneak peak and reserve their shoe prior to the show through a dedicated landing page at


Patagonia Footwear will host a small lounge highlighting the artistic talents of their sales representatives and staff.

“In lieu of the typical sales meeting gift of a book, mug or t-shirt, we took our team to a local art studio where they all painted the iconic ‘Heading toward Fitzroy’ photo by Barbara Rowell in honor of Patagonia’s 40th anniversary,” said Harvey Brown. “We thought it would be fun but were pleasantly surprised to see how engaged everyone was, not to mention the level of talent. We just had to show off their work.”


About Patagonia

Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, snow, surf and sport-related apparel, equipment, footwear and accessories. The company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $55M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company’s entire product line is recyclable through its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products.