Patagonia is Out to Change the Surf and Apparel Industries: Full Line of Bikinis and Board Shorts is Now Fair Trade Certified
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VENTURA, Calif. (March 30, 2017) — This spring, Patagonia has taken an important step to change the surf and apparel industries, making its full line of board shorts and bikinis Fair Trade Certified™. Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a truly equitable way.
For every product made at a Fair Trade Certified factory, Patagonia pays a premium that workers can use to elevate their living standards, and the money goes directly to the people whose hands brought that specific product to life. In addition to the benefits paid directly to workers, Fair Trade Certified factories are required to adhere to Fair Trade USA’s strict standards for safe working conditions and environmental responsibility. Fair Trade benefits have a ripple effect that carries through to workers’ families and communities. Premiums from Patagonia purchases have been used to fund child-care programs and vouchers for medicine and household goods; at a factory in Los Angeles, California, workers voted for a dividend that equaled up to a week’s pay.
“For a long time now, there’s been too little transparency in the garment industry. When we buy clothing, we’re often oblivious to the reality of how it was made—not to mention the true human and ecological costs of the manufacturing process,” said Dave Rastovich, global surf activist at Patagonia. “The factories we rely on aren’t just full of machines; they’re also full of people with families, histories and futures that have been overlooked by the industry for far too long. Fair Trade extends a sense of value, acknowledgment and respect to members of the human family who are often pushed to the margins.”
The Fair Trade certification is one of the many points of difference that set Patagonia’s swim and surf collection apart. These products are field tested by some of the best surfers in the world and incorporate recycled nylon or recycled polyester fabrics, and the women’s swimsuits and bikinis are printed using a laser process that minimizes fabric scraps and waste. The men’s, women’s and kid’s board shorts and bikinis are all backed by Patagonia’s Ironclad Guarantee.
Patagonia’s 48 styles of men’s, women’s and kids’ Fair Trade Certified board shorts and bikinis are available at Patagonia retail stores, partner stores, and on Patagonia.com.
Learn more about Patagonia’s Fair Trade program and watch a video on Fair Trade here.
View photos from Fair Trade Certified factories here.
View hi-res images of Fair Trade Certified Swim and Surf Men’s product here.
View hi-res images of Fair Trade Certified Swim and Surf Women’s product here.
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor company based in Ventura, California. A certified B Corp, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $82 million to date in grants and in-kind donations to date.
About Fair Trade USA
Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers and workers; protects fragile ecosystems; and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ label signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiatives, the Skoll Foundation and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin, and educates consumers about the power of their purchase. Visit www.FairTradeUSA.org for more information.
Corley Kenna – Corley.Kenna@patagonia.com
Tessa Byars – Tessa.Byars@patagonia.com
Corey Simpson – Corey.Simpson@patagonia.com