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Patagonia Rover Shoe Wins Outside’s 2014 Gear of the Year Award
VENTURA, Calif. (April 10, 2014) – Patagonia has won Outside Magazine’s prestigious Gear of the Year award for its go-anywhere trail shoe, the Rover. A serious scrambler, the Rover bridges the gap between running and climbing by combining the best attributes of a minimalist trail running shoe with a variable lacing system and dual zone sticky rubber sole for fast and vertical endeavors. www.patagonia.com/footwear.
“This award from Outside is a huge honor,” said Sue Harvey Brown, marketing manager of Patagonia Footwear. “This is our second Gear of the Year in the trail shoe category in the last four years. Winning Gear of the Year again is a true reflection of our mission to build the best and most versatile product while minimizing its footprint. We thank Outside and their gear testers for this validation.”
“It was simply the most versatile shoe we tested this year,” says Buyer’s Guide editor Sam Moulton. “We hiked, ran, climbed, and just about everything in between in it. A lot of shoes claim to be multi-sport shoes. The Rover really is.”
Blurring the lines between running, climbing and hiking, the Rover features an abrasion- resistant air mesh and synthetic leather upper with a toe rand that balances protection and lightweight breathability. A self-centering, stretch-gusseted tongue sheds debris and a forefoot plate protects against rocks. This highly technical multi-sport shoe features Patagonia’s proprietary Nanotrak rubber: extra sticky rubber in the shallow tread of the forefoot for superior grip on smooth rock; more durable rubber in the deeper lugged heel for durability and traction on loose surfaces.
To further promote the award, the Patagonia Footwear team will be: sending shoe talkers, signage and digital assets to dealers who have ordered the product; seeding shoes to outdoor bloggers for giveaways; and sharing a video short of Rover co-conspirer and Patagonia in-house photographer Jeff Johnson on an outdoor “circuit” with the Rover.
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. Since 1985, Patagonia has dedicated one percent of sales each year to environmental causes.