Pat’s Backcountry Beverages Taps Backbone Media for PR

Wheat Ridge, Colo. (July 16, 2014) – Pat’s Backcountry Beverages, leaders in environmentally-responsible craft beer and natural soda concentrates, has named active lifestyle agency Backbone Media to manage its public relations as the brand continues its rapid growth into new markets.

“Backbone will help us target and engage consumers in the endemic outdoor market as well as raise our profile in the natural foods and craft beer communities,” says Scott Kinsey, vice president of sales and marketing for Pat’s Backcountry Beverages. “We created this product for the backcountry, but the technology has many applications, all while significantly reducing waste, transport costs and the energy required to make great tasting beverages.”

In 1997, Pat’s Backcountry Beverages CEO and founder Pat Tatera was on a backpacking trip in Utah when he realized the only thing missing from his pack was a beer. Over the next 15 years, Tatera perfected his “Hybrid Brewing Technology” process, which produces a highly concentrated beer syrup that when combined with water and carbonated in their patented BPA-free bottle, creates a tasty, full-bodied beer, currently available in two flavors: Pat’s 1919 Pale Rail or Pat’s Black Hops. See a demo here.

This technology reduces weight by 87% and space by 89%, compared to hauling a 12-ounce can of beer.

Pat’s Backcountry Beverages also makes five gourmet, all-natural soda concentrates, all from pure cane juices, loaded with vitamins and containing no preservatives. In addition to backcountry use, the soda flavors are a popular compliment to the growing home soda-maker industry, providing all-natural, tasty and environmentally-friendly alternatives to pre-packaged sodas.

This summer, Pat’s Backcountry Beverages will significantly expand distribution of its Carbonator Bottle, All-Natural Sodas and activator packets to many specialty outdoor retailer locations across the country. Pat’s beer concentrates are available at select liquor stores and online to 45 states. To learn more about Pat’s Backcountry Beverages, visit www.patsbcb.com

About Pat’s Backcountry Beverages

Pat’s Backcountry Beverages invented the world’s first Beer and All-Natural Soda concentrate to empower outdoor enthusiasts to make delicious beverages anywhere. Pat’s patented, portable Carbonator Bottle replaces your standard water bottle with the added feature of being able to carbonate any liquid you put in it. The system significantly reduces the weight of carrying canned 12oz beverages by 87% and space in your backpack by 89%. Pat’s Backcountry Beverages also produces five gourmet, all-natural soda concentrates, made with pure cane juice, key replenishing vitamins and no preservatives. For more information about Pat’s, please visit http://www.patsbcb.com.

About Backbone Media

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming. www.backbonemedia.net