Louisville, Colorado â€“ January 31, 2011– PEARL iZUMi, a worldwide leading maker of run and bike apparel and shoes, today announced that it has hired San Francisco-based OutsidePR to serve as its outside public relations firm.
The work for PEARL iZUMi will focus on the company’s industry-leading cycling, triathlon and run apparel, as well as its cycling and running shoes. The work will span all media platforms, from broadcast television and women’s magazines to enthusiast media and social media. PEARL iZUMi, a wholly-owned subsidiary of Shimano, was founded in Japan in 1950 and in the United States in 1988 and also maintains a European headquarters based in Kirchzartan, Germany.
PEARL iZUMi global marketing director Geoff Shaffer said, â€œWe see OutsidePR as a new member of our marketing group. They will work with our internal team, complement our existing media relationships and find creative ways to put the PEARL iZUMi brand in front of active runners, cyclists and triathletes.â€
OutsidePR also represents brands such as GU Energy, Road ID, Wolverine, Ryders Eyewear and Hydrapak. Agency president Gordon Wright said, â€œPearl is a formidable, creative presence in the bike and run market, which is where we live and play. Their product line is absolutely outstanding and their marketing and executive staff is incredibly capable and supportive. We’re beyond excited to be representing them.â€
About PEARL iZUMi
PEARL iZUMi (www.pearlizumi.com) is a world leader in the manufacture of high-performance, high-tech sports apparel and footwear for avid cycling, tri, and running enthusiasts. Based in Louisville, Colo., a suburb of Boulder, PEARL iZUMi is a wholly owned subsidiary of Shimano American Corporation, located in Irvine, CA.
OutsidePR was formed in San Francisco in 1995 and conducts media relations and marketing services for clients in the outdoor and active markets. To learn more about the agency, please visit www.Outsidepr.com