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Pearl Izumi Contact: Lauren Fallert, 412-780-5000, email@example.com
OUTSIDE Contact: Maya Meredith, 212-255-0945, firstname.lastname@example.org
LOUISVILLE, Colo. (September 29, 2015) –OUTSIDE, America’s leading active lifestyle brand, has selected Pearl Izumi to be featured in their Winter Buyer’s Guide among the best gear to have for the winter sports season. The Pearl Izumi Road N3 was reviewed in the “Winter Running Shoes” category and the Pearl Izumi P.R.O. In-R-Cool Short was reviewed in the “Indoor Trainer” category. The entire selection of products appears in OUTSIDE’s Winter Buyer’s Guide, on newsstands September 29.
From winter running shoes and weatherproof cameras to snowboards and avalanche airbags, the OUTSIDE gear team tested hundreds of products to determine the best in gear this year for the Winter Buyer’s Guide. Featuring the most innovative products, killer deals for the price-conscious consumer, and expert ideas for winter outings, it’s the ideal resource for budding adventurers and outdoor aficionados alike. Reviews are organized by sport and activity, and include the ideal setting or experience level for each product, as well as tips for getting the most out of each gear pick. Only the best items on the market make into the pages of the Guide.
“Pearl Izumi is extremely proud that these products in both our run and ride categories have passed the ultimate test,” said Geoff Schaffer, head of global of Marketing at Pearl Izumi. “OUTSIDE’s editors are trusted by the industry and by consumers as the experts thanks to their rigorous gear testing and their reputation for identifying the best products out there.”
“Great gear is essential to making the best of our time outside, and for many of us, it’s the most valuable investment we make,” says OUTSIDE Buyer’s Guide editor Axie Navas. “The gear industry is innovating at an amazing pace to keep up with ever-changing outdoor trends, and we want our readers to reap all the benefits of these advances. The OUTSIDE gear team hit the trails and the back country on foot, bike, ski, and snowboard to put all the newest products to the test, and nearly 300 made the cut, with seven top-notch items winning our coveted Gear of the Year award. With the picks from the Winter Buyer’s Guide, our readers can be confident they’re facing the elements with the best gear on the market.”
The Pearl Izumi Road N3 combines Pearl Izumi’s widest, plushest midsole platform and foot-hugging 3-D Seamless Print Upper Technology to create the ultimate in training comfort. This shoe is designed for the high mileage neutral runner, or anyone seeking a supple yet responsive recovery run shoe. MSRP $130
The legendary fit, performance, durability and comfort of the P.R.O. In-R-Cool short’s classic style is optimized with Pearl Izumi In-R-Cool® technology and fast-drying Transfer materials. MSRP $150. The award-winning Pearl Izumi Road N3 shoe and the P.R.O. In-R-Cool short are available now and can be purchased at select retailers nationwide or online at shop.pearlizumi.com.
The complete list of Buyer’s Guide selections will be featured in the OUTSIDE Winter Buyer’s Guide, available on newsstands September 29.
About Pearl Izumi:
For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower runners, riders and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.
OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.