Press Releases

Performance Footwear Leader SCARPA Contracts with Brandwise

New Sales Technology to Drive Sales, Improve Efficiencies and Connection to Retailers

BOULDER, Colo. – Known worldwide since 1938 for fit, craftsmanship and quality in hiking, skiing, mountaineering and rock-climbing footwear, SCARPA North America has announced an agreement with Colorado-based technology provider, Brandwise, Inc. Well known in many industries for its sales-related software solutions, Brandwise will implement its SalesOptimizer and OrderPad applications, part of a suite of cutting-edge tools that will enable SCARPA to dramatically improve the effectiveness of its e-Commerce and online business intelligence while providing comprehensive analytic capabilities.

“We’d heard the buzz about Brandwise in the outdoor industry and were intrigued with how their technology could help us become a more efficient and effective sales organization,” said SCARPA North America CEO Kim Miller. “We all know there are best practices in business – and today’s business climate makes it is more important than ever to leverage these advantages to the fullest extent. With this technology, we are able to implement and measure the effectiveness of these best practices. We’ve taken key performance indicators, and through this technology, we’re able to monitor and share that information, which is vital, as it helps create a venue for action. There are tangible results with these tools – they provide us with a matrix of accountability and performance, so we’re able to perform much quicker and in a more sophisticated way.”

“In addition, the OrderPad tool enables us to be better connected with our retailers by taking the B2B conduit to the next level. Retailers can work with us 24/7 to reorder product, check their order histories and order new product. In this industry, if you’re not managing your inventory – you’re not maximizing your potential. This tool is the key to making that an easy task,” said Miller.

“We’re extremely proud to have earned SCARPA North America’s business to enhance their best practices and provide additional ways they can serve their dealer and rep network,” says Jim McNulty, VP of Sales for Brandwise. “Because of their deep roots in climbing and backcountry skiing, the SCARPA North America team does not take the term “partner” lightly, neither on the mountain nor in a conference room.”

SalesOptimizer offers game-changing technology and gives the first “bird’s eye view” of retail accounts by analyzing, trending, and buying criteria, providing highly targeted retail alerts and sales capsules that present real-time information on best sellers not purchased, open to buy, and credit information.

OrderPad, is a customizable, e-commerce application that plugs right into an existing site and gives retailers easy access to their order history, and enables them to build editable WishLists that allow Reps to easily collaborate with them, extending the reach of any sales organization. This innovative web application allows products to be viewed in a traditional gallery view, or as an online catalog, complete with all the branding and imagery from a traditional hardcopy catalog.

For more information about SCARPA footwear, visit For more information about Brandwise, call 877-435-3225 or visit

About SCARPA and SCARPA North America – Founded in 1938, SCARPA builds performance footwear for hiking, skiing, mountaineering, climbing, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales and marketing in the U.S. and Canada. For more information about SCARPA footwear, visit

About Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales organizations within multiple industries. Combining Order Capture and Integration technology, Business Intelligence, B2B e-Commerce, and Customer Relationship Management (CRM) to enhance the coordination and communication of information between manufacturers and their sales channels, the Brandwise product suite integrates a series of powerful and leading-edge tools that help Suppliers and Sales Reps efficiently sell more products to their retailer customers in a collaborative environment. In over 12 years of operation, Brandwise consistently brings a fresh perspective, and revolutionary advancements, to a number of vertical markets from Gift and Home to Publishing, Apparel, Footwear and Sporting Goods.