Bike Industry News

PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers


BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes.

Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic, helping millions of new and returning riders get on their bikes amid the biggest bike boom in decades and fighting burdensome tariffs to save the bike industry millions of dollars, PeopleForBikes accomplished a lot in 2020.

Of course, none of this work would have been possible without the support of the PeopleForBikes Coalition, a group of more than 280 bike industry suppliers and businesses united under the belief that when people ride bikes, great things happen.

“Our Coalition members are the lifeblood of our work here at PeopleForBikes,” said Rod Judd, PeopleForBikes director of membership and industry engagement. “Thanks to the support of our nearly 300 members, our voice, influence and efforts to improve bicycling and the bike industry have never been stronger.”

In appreciation of the time, effort and dollars these companies dedicate to getting involved and supporting their work, PeopleForBikes will be publishing a quarterly list of all new Coalition members who join them in their mission of making biking better for everyone. A big thank you to the following companies who signed on as PeopleForBikes Coalition members during Q3 of 2020:

– Avocado Bikes

– Catrike

– Cervelo

– Lyft

– Rudy Project North America

– Gazelle

– PON Holdings

– Santa Cruz Bicycles

– Pinarello

– Stromer

– Ridepanda

– Specialized Bicycle Components

As a token of gratitude for supporting their work, all PeopleForBikes member companies’ staff can access valuable benefits including bicycling participation data and sales reports through the PeopleForBikes Business Intelligence Hub. Coalition members also receive free industry e-news and invitations to free webinars and events for members. Interested in having your company join the PeopleForBikes Coalition? Register here and they will set up your account.

Above and beyond joining the Coalition, many member companies also have employees who volunteer their time working on PeopleForBikes’ board of directors, trade association committee and multiple subcommittees, all dedicated to improving bicycling and the bike business nationwide. An additional thank you to the following new volunteers:

Kim Price, leader of global strategy at Specialized, is joining the PeopleForBikes Coalition Board of Directors


Bob Margevicius, executive vice president of Specialized, joined the BPSA Trade Association Committee (TAC) as well as the Legal, Legislative + Safety subcommittee


Andrew Putt, U.S. marketing manager at Scott Sports, joined the Membership, Education, Events + Marketing (MEEM) subcommittee


Frank Monsour, senior PM for cargo bike delivery strategy at Amazon, joined the Electric Bicycle subcommittee


Chad Price, director of city bike products at Specialized, joined the Electric Bicycles subcommittee


Chris McLaren, president of Bicycle Blue Book, joined the Data + Statistics subcommittee


Drew Medlock, chief commercial officer at Allied Cycle Works, joined the Data + Statistics subcommittee


Michael Forte, finance + operations leader at Specialized, joined the Data + Statistics subcommittee


Troy Jones, corporate social responsibility manager at Specialized, joined the Sustainability subcommittee as a co-chair


Jon Goulet, leader of product operations at Specialized, joined the Sustainability subcommittee


Lindsay Knight, leader of community engagement and strategic initiatives at Specialized, joined the Diversity, Equity and Inclusion subcommittee


Finally, as the year comes to a close, save the date for a special (virtual) DRAFT end of year celebration — Pedal With a Purpose, December 17 at 3 p.m. PST — brought to you by Giant Bicycles, Liv Cycling, New Belgium Brewing and PeopleForBikes. Join PeopleForBikes and the rest of the sponsors as they pedal with a purpose into 2021 and celebrate the people and organizations that make biking better.

About PeopleForBikes

PeopleForBikes is making biking better for everyone by uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at PeopleForBikes.org.

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